{"id":1979,"date":"2022-08-31T14:57:36","date_gmt":"2022-08-31T14:57:36","guid":{"rendered":"https:\/\/fourallportal.wpengine.com\/?post_type=blog&#038;p=1979"},"modified":"2024-04-03T08:33:18","modified_gmt":"2024-04-03T08:33:18","slug":"textbausteinverwaltung","status":"publish","type":"blog","link":"https:\/\/4allportal.com\/de\/blog\/pim\/textbausteinverwaltung","title":{"rendered":"Textbausteinverwaltung"},"content":{"rendered":"\n<style>\n@media screen and (min-width: 391px) {\n  #blog-header-block_9951342faf3fb2b3da0794d7165c3848 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #blog-header-block_9951342faf3fb2b3da0794d7165c3848 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n<style>\n.blog-header__info--wrapper span {\n  color: rgba(165, 165, 165, 1);\n}\n.clock__icon--frame svg {\n  width: 100%;\n  height: auto;\n}\n\ndiv.blog-header__author-wrapper {\n    width: 100%;\n    text-align: center;\n}\n\n.clock__icon--frame path {\n  fill: #A5A5A5;\n}\n@media (min-width: 390px) {\n    div.blog-header__author-wrapper{\n        width:unset;\n    }\n}\n.blog-header__overlay--frame img{\n    object-fit:cover\n}\n\/* Fortschrittsleiste f\u00fcr die gescrollte Zeit *\/\n.reading-time-bar {\n      height: 100%;\n      width: 0%;\n      background-color: #ff8200; \/* Farbe f\u00fcr die schon gescrollte Zeit *\/\n  }\n@media screen and (min-width: 650px) {\n  \n  .reading-time-container {\n      position: sticky;\n      top: 97px;\n      left: 0;\n      width: 100%;\n      height: 10px;\n      background-color: #F8F7F9; \/* Farbe f\u00fcr die restliche Zeit *\/\n      z-index: 1000;\n  }\n}\n@media screen and (min-width: 992px) {\n  \/* Container f\u00fcr die Fortschrittsleiste *\/\n  .reading-time-container {\n      position: sticky;\n      top: 97px;\n      left: 0;\n      width: 100%;\n      height: 10px;\n      background-color: #F8F7F9; \/* Farbe f\u00fcr die restliche Zeit *\/\n      z-index: 1000;\n  }\n}\n\n@media screen and (max-width: 649px) {\n  .reading-time-contianer {\n    display: none;\n  }\n}\n\n<\/style>\n\n<div class=\"reading-time-container\">\n    <div class=\"reading-time-bar\" id=\"readingTimeBar\"><\/div>\n<\/div>\n<section id=\"blog-header-block_9951342faf3fb2b3da0794d7165c3848\" class=\"blog-header | bg-gray position-relative pt-4\"\n  style=\"isolation: isolate; overflow: hidden; \">\n\n  <div class=\"container--small | px-3 px-md-0\">\n    <div class=\"blog-header__info--wrapper | d-flex flex-wrap justify-content-center align-items-center gap-2 gap-md-4 mb-4\">\n\n\n            <div class=\"blog-header__icon--frame d-flex align-items-baseline\">\n\n        <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M19 6V1H1V19H8.488\" stroke=\"#A5A5A5\" stroke-width=\"2\" \/>\n        <\/svg>\n\n        <span class=\"blog-header__category__icon-txt text-uppercase position-relative\"\n          style=\"font-weight: 600; left: -0.75rem; font-size: 1.4rem\">\n          product data        <\/span>\n      <\/div>\n\n      \n\n      <div class=\"d-flex justify-content-end align-items-center \">\n        <div class=\"clock__icon--frame | d-flex justify-content-center align-items-center\"\n          style=\"width: 2rem; height:2rem;\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"clock-icon\" width=\"30\" height=\"30\" fill=\"none\" viewBox=\"0 0 30 30\">\n  <path fill=\"white\" d=\"M15 1c7.47 0 13.548 6.28 13.548 14S22.471 29 15 29C7.53 29 1.452 22.72 1.452 15S7.529 1 15 1Zm0 25.846c6.321 0 11.464-5.314 11.464-11.846S21.321 3.154 15 3.154C8.679 3.154 3.536 8.468 3.536 15S8.679 26.846 15 26.846Zm1.042-12.923h6.253v2.154h-8.337V5.41h2.084v8.513Z\"\/>\n<\/svg>\n        <\/div>\n        <span class=\"reading-time text-uppercase ms-1\" style=\"font-weight: 600\">\n          7          min<\/span>\n      <\/div>\n\n\n            <div class=\"blog-header__author-wrapper\">\n        <span class=\"blog-header__author text-uppercase\">Verfasst von <strong>\n            Tim Fischer<\/strong> <\/span>\n      <\/div>\n      \n    <\/div>\n\n    <div class=\"blog-header__txt--wrapper container--small\">\n      \n\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-color\">Textbausteinverwaltung<\/mark><\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Textbausteine einfach managen <\/h2>\n\n\n\n<p class=\"has-text-align-center mb-4\">Kaum ein Unternehmen verwaltet seine Texte effizient. Texte gibt es blo\u00df als Flie\u00dftext in einer Textdatei. Die Dateiverwaltung hingegen ist schon deutlich moderner \u2013 ein DAM oder DMS bietet eine DSGVO-konforme digitale Archivierung und erm\u00f6glicht das schnelle Auffinden. Dabei entstehen jedoch schnell mal eine Vielzahl an redundante Dateien.&nbsp;&nbsp;<br>Wie Sie Textbausteine richtig verwalten und Ihre Dateiablage gleichzeitig kr\u00e4ftig aufr\u00e4umen.&nbsp;&nbsp;<\/p>\n\n\n    <\/div>\n\n    <div class=\"blog-header__img--frame container--small mb-4\" style=\"height: 42rem; overflow: hidden;\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/teaser-textbausteine-wein-1024x436.png\" class=\"blog-header__img o-fit--cover d-block rounded\" alt=\"\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/teaser-textbausteine-wein-1024x436.png 1024w, https:\/\/4allportal.com\/wp-content\/uploads\/teaser-textbausteine-wein-300x128.png 300w, https:\/\/4allportal.com\/wp-content\/uploads\/teaser-textbausteine-wein-150x64.png 150w, https:\/\/4allportal.com\/wp-content\/uploads\/teaser-textbausteine-wein-768x327.png 768w, https:\/\/4allportal.com\/wp-content\/uploads\/teaser-textbausteine-wein-1536x654.png 1536w, https:\/\/4allportal.com\/wp-content\/uploads\/teaser-textbausteine-wein.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"teaser-textbausteine-wein\" \/>    <\/div>\n\n  <\/div>\n<\/section>\n<script>\n  document.addEventListener('scroll', function () {\n    const content = document.getElementById('main');\n    const readingTimeBar = document.getElementById('readingTimeBar');\n    \n    const totalHeight = content.scrollHeight - window.innerHeight;\n    const progress = (window.scrollY \/ totalHeight) * 100;\n    \n    readingTimeBar.style.width = progress + '%';\n});\n\n<\/script>\n\n\n<div id=\"table-of-contents-block_8c4a2bf237063ce404b517be730717ff\" class=\"table-of-contents container--small\">\n    <h2>Inhaltsverzeichnis<\/h2>\n    <ol>\n    <\/ol>\n<\/div>\n\n<script type=\"module\">\nconst indexHeadline = document.querySelectorAll('[data-index]');\n\nconst tableOfContents = document.querySelector('.table-of-contents ol');\n[...indexHeadline].forEach(headline => {\n  let newListItem = document.createElement('li');\n  let newAnchor = document.createElement('a');\n\n  newAnchor.setAttribute('href', window.location.pathname + \"\/#\" + headline.id);\n  newAnchor.setAttribute('data-target', \"#\" + headline.id);\n  newAnchor.setAttribute('class', 'table-of-contents__links')\n  newAnchor.textContent = headline.firstElementChild.textContent;\n\n  newListItem.appendChild(newAnchor)\n  tableOfContents.appendChild(newListItem);\n})\n\nconst tocLinks = document.querySelectorAll('.table-of-contents__links');\n[...tocLinks].forEach(link => link.addEventListener('click', (event) => {\n  event.preventDefault();\n\n  let targetHeadline = document.querySelector(event.target.getAttribute('data-target'));\n  targetHeadline.scrollIntoView({\n    behavior: 'smooth',\n    block: 'start'\n  })\n}))\n<\/script>\n\n\n<section id=\"content-wrapper-block_68e923c46fd416138e50777a3a0cd675\" class=\"content-wrapper position-relative\"\n  style=\" padding-inline: ; overflow-x: visible;\">\n  \n<style>\n@media screen and (min-width: 391px) {\n  #content-wrapper-block_68e923c46fd416138e50777a3a0cd675 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #content-wrapper-block_68e923c46fd416138e50777a3a0cd675 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n  \n  <div class=\"container--small px-3\">\n    \n        \n\n<div id=\"was-sind-textbausteine\" class=\"indexed-headline p-0\" data-index=\"true\">\n  \n\n<h2 class=\"wp-block-heading\">Was sind <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-color\">Textbausteine?<\/mark> <\/h2>\n\n\n<\/div>\n\n\n<p>Sehr viele Flie\u00dftexte in einem Unternehmen folgen der immer gleichen Struktur. Einzelne Abschnitte dieser Struktur sind die Textbausteine. Damit besteht jeder wiederkehrende Texttyp aus vielen Textbausteinen mit gleichem oder \u00e4hnlichem Inhalt.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ein Beispiel:<\/h3>\n\n\n\n<p>Ein Weinh\u00e4ndler erstellt f\u00fcr jeden Wein einen Beschreibungstext, den er f\u00fcr Printmaterialien, wie Flyer und Brosch\u00fcren, seinen Onlineshop und Onlinewerbung, wie Google Shopping nutzt. Die Texte haben immer den gleichen Aufbau.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"list-block-block_b1b0679843b16f637095afd349f1106e\" class=\"list-block | w-100 d-grid\" style=\"grid-template-columns: repeat(1, 1fr); column-gap: 4rem;\">\n  \n<style>\n@media screen and (min-width: 391px) {\n  #list-block-block_b1b0679843b16f637095afd349f1106e {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #list-block-block_b1b0679843b16f637095afd349f1106e {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n<style>\n  .list-block {\n    padding-top: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .list-block__list.has-background {\n    padding: 3.5rem !important;\n  }\n  p+.list-block {\n    margin-top: 1.5rem;\n  }\n  .list-block__list.is-selected {\n    display: block;\n  }\n  .list-block__list li {\n    list-style: none;\n    position: relative;\n    padding-top: 1rem;\n    padding-bottom: 1rem;\n    padding-left: 4rem;\n  }\n  ul.list-block__list li::before {\n    content: \"\";\n    width: 2rem;\n    height: 2rem;\n    position: absolute;\n    left: 0;\n    top: 1.25rem;\n    background-position: center;\n    background-repeat: no-repeat;\n    background-size: cover;\n  }\n\n  #list-block-block_b1b0679843b16f637095afd349f1106e .list-block__list li {\n    color: #4B4B4B;\n  }\n\n  #list-block-block_b1b0679843b16f637095afd349f1106e ul.list-block__list li::before {\n    background-image: url(\"https:\/\/4allportal.com\/wp-content\/themes\/website-theme\/assets\/img\/checkbox.svg\") !important;\n  }\n\n  @media screen (max-width:992px) {\n      .content-wrapper .wp-container-3,.content-wrapper .wp-block-columns {\n          gap:0 !important\n      }\n      .content-wrapper #list-block-block_b1b0679843b16f637095afd349f1106e, .content-wrapper .wp-block-columns #list-block-block_b1b0679843b16f637095afd349f1106e{\n          padding-right:0;\n      }\n  }\n  <\/style>\n  \n\n<ul class=\"list-block__list wp-block-list\">\n<li>Beschreibung des Geschmacks&nbsp;<\/li>\n\n\n\n<li>Vorschl\u00e4ge f\u00fcr passende Gerichte&nbsp;<\/li>\n\n\n\n<li>Nennung und Beschreibung der Weinregion&nbsp;<\/li>\n\n\n\n<li>Winzerbeschreibung&nbsp;&nbsp;<\/li>\n\n\n\n<li>Verzehr- und Aufbewahrungsempfehlung&nbsp;<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Weinkenner wissen:<\/strong> Kaum ein Wein schmeckt wie der andere. Doch die Aufbewahrungsempfehlung oder die Beschreibung des Winzers \u00e4ndert sich nicht. Also warum f\u00fcr jeden Wein die passenden Textbausteine in anderen Textdateien suchen?&nbsp;&nbsp;<\/p>\n\n\n\n<div id=\"textbausteinverwaltung-im-dam\" class=\"indexed-headline p-0\" data-index=\"true\">\n  \n\n<h2 class=\"wp-block-heading\">Textbausteinverwaltung im DAM <\/h2>\n\n\n<\/div>\n\n\n<p>Ein Digital Asset Management System (DAM) verwaltet im herk\u00f6mmlichen Sinne Mediendateien, wie Bilder, Videos und Audios. Das 4ALLPORTAL DAM entspricht jedoch viel mehr einem Master Data Management System und eignet sich ebenso f\u00fcr die Verwaltung von Produktinformationen, Kontaktdaten und Textbausteinen.&nbsp;&nbsp;<\/p>\n\n\n\n<div id=\"so-verwalten-sie-textbausteine\" class=\"indexed-headline p-0\" data-index=\"true\">\n  \n\n<h2 class=\"wp-block-heading\">So verwalten Sie Textbausteine &nbsp;<\/h2>\n\n\n<\/div>\n\n\n<p>Zur\u00fcck zu unserem Weinh\u00e4ndler, der alle Weine in seinem Product Information Management System (PIM) pflegt. Er hinterlegt durch vordefinierte Auswahlfelder Rebsorte, Winzer, Sorte, Jahrgang, Geschmack und vieles mehr. Anschlie\u00dfend erstellt er die passenden Marketing-Materialien. Und dazu geh\u00f6rt ein umfassender Beschreibungstext.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Textbausteine anlegen <\/h3>\n\n\n\n<p>Erstmals bietet er einen Wein aus Italien an und verfasst daher einen kleinen Beschreibungstext zur Weinregion und dessen Besonderheiten. Diesen Textabschnitt pflegt er als eigenes Objekt in dem Modul zur Textbausteinverwaltung. Das Vorgehen unterscheidet sich kaum vom Einpflegen anderer Objekte und Dateien, wie Bilder oder Videos. Durch Schlagworte, beispielsweise Kategorie, Texttyp und Sprache, wird der Textbaustein sp\u00e4ter schnell auffindbar.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Textbausteine wiederverwenden <\/h3>\n\n\n\n<p>Zur\u00fcck im PIM-Modul und dem passenden Wein, baut der Weinh\u00e4ndler den Beschreibungstext nach der vorgegebenen Struktur auf. Individuelle Textabschnitte, wie der Geschmack, schreibt er direkt in ein Textfeld am Produkt. Alle wiederkehrenden Textbausteine sucht er sich aus dem Textmodul zusammen. Der Textbaustein liegt physisch nur einmal im System vor, an dem Produkt wird lediglich das Original referenziert.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Textbausteine freigeben <\/h3>\n\n\n\n<p>Arbeitet der Weinh\u00e4ndler in einem Team, nutzt er das Freigabemodul, um Textbausteine freizugeben. Daf\u00fcr erstellt er eine Aufgabe f\u00fcr einen Mitarbeiter und dokumentiert \u00c4nderungsw\u00fcnsche direkt am Textbaustein.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Bestehen f\u00fcr die Textbausteine Lizenzbedingungen oder es d\u00fcrfen nur berechtigte Mitarbeiter auf die Bausteine zugreifen, kann der Weinh\u00e4ndler entsprechende Lizenzbedingungen bzw. Berechtigungskonzepte hinterlegen.&nbsp;<\/p>\n\n\n\n<p><strong>Nice-to-have:<\/strong> L\u00e4uft eine Lizenz ab, sperrt die Software den Textbaustein f\u00fcr die weitere Verwendung.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n  <\/div>\n<\/section>\n\n\n\n<section id=\"cta-banner-block_aa4f350a742276237f13b7b8428f474a\" class=\"cta-banner  picture_global d-flex section-pt section-pb align-items-center position-relative\" style=\"min-height: 35rem; overflow: hidden;\">\n\n  \n<style>\n@media screen and (min-width: 391px) {\n  #cta-banner-block_aa4f350a742276237f13b7b8428f474a {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #cta-banner-block_aa4f350a742276237f13b7b8428f474a {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n  <style>\n  .overlay__img--frame {\n    position: absolute;\n    z-index: -1;\n    overflow: hidden;\n    opacity: 0.1;\n    width: 100%;\n  }\n  <\/style>\n\n  \n<style>\n #cta-banner-block_aa4f350a742276237f13b7b8428f474a.unset > .container{ background: var(--lightorange); color: var(--darkgrey); } \n #cta-banner-block_aa4f350a742276237f13b7b8428f474a.dark > .container{ background: var(--darkgrey); color: var(--white); } \n #cta-banner-block_aa4f350a742276237f13b7b8428f474a.light > .container{ background: var(--lightorange); color: var(--darkgrey); } \n .call-to-action--container { display: grid; grid-template-columns: 45% 50%; gap: 5%; }\n .call-to-action__headline.h3{ line-height:4rem; }\n @media (max-width: 767px) { .call-to-action--container { display: flex; flex-direction: column-reverse; } }\n<\/style>\n\n<div class=\"container rounded\">\n  <div class=\"call-to-action--container | align-items-center justify-content-center p-3\">\n\n        <div class=\"call-to-action__picture__img--frame p-2\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/PIM-Checkliste-Kachel-Mockup_DE_Small.jpg\" class=\"call-to-action__img d-block o-fit--cover o-position--top-center rounded wp-post-image\" alt=\"Die ultimative PIM-Checkliste: Wie Sie das beste PIM f\u00fcr Ihr Unternehmen finden\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/PIM-Checkliste-Kachel-Mockup_DE_Small.jpg 1920w, https:\/\/4allportal.com\/wp-content\/uploads\/PIM-Checkliste-Kachel-Mockup_DE_Small-300x225.jpg 300w, https:\/\/4allportal.com\/wp-content\/uploads\/PIM-Checkliste-Kachel-Mockup_DE_Small-1024x768.jpg 1024w, https:\/\/4allportal.com\/wp-content\/uploads\/PIM-Checkliste-Kachel-Mockup_DE_Small-150x113.jpg 150w, https:\/\/4allportal.com\/wp-content\/uploads\/PIM-Checkliste-Kachel-Mockup_DE_Small-768x576.jpg 768w, https:\/\/4allportal.com\/wp-content\/uploads\/PIM-Checkliste-Kachel-Mockup_DE_Small-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"PIM-Checkliste-Kachel-Mockup_DE_Small\" \/>    <\/div>\n    \n    <div class=\"call-to-action__picture__txt--wrapper d-flex flex-column align-items-start\">\n  <div>\n      <span class=\"preheadline text-lg-start\">\n      Free Whitepaper    <\/span>\n    \n    <h3 class=\"call-to-action__headline | h3 mb-2 text-lg-start\">\n        Die Ultimative PIM-Checkliste    <\/h3>\n    \n    <p class=\"call-to-action__txt text-lg-start\">\n        Erfahre wie das 4ALLPORTAL im Vergleich zum Wettbewerb abschneidet und welche Merkmale unsere Software einzigartig macht.    <\/p>\n  <\/div>\n\n  <div class=\"call-to-action__btn--wrapper | w-100 w-md-auto d-flex flex-column flex-md-row gap-2 mt-2\">\n        \n    <a href=\"https:\/\/4allportal.com\/de\/whitepaper\/pim\/ultimative-pim-checkliste\" class=\"btn btn--primary\">\n        Whitepaper gratis herunterladen    <\/a>\n<\/div>\n<\/div>\n  <\/div>\n<\/div>\n\n<\/section>\n\n\n<section id=\"content-wrapper-block_68e923c46fd416138e50777a3a0cd675\" class=\"content-wrapper position-relative\"\n  style=\" padding-inline: ; overflow-x: visible;\">\n  \n<style>\n@media screen and (min-width: 391px) {\n  #content-wrapper-block_68e923c46fd416138e50777a3a0cd675 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #content-wrapper-block_68e923c46fd416138e50777a3a0cd675 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n  \n  <div class=\"container--small px-3\">\n    \n        \n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Textbausteine bearbeiten <\/h3>\n\n\n\n<p>Die Beschreibung ist nicht mehr aktuell oder soll bearbeitet werden: Der Weinh\u00e4ndler geht zur\u00fcck in das Textmodul und bearbeitet das Original. Automatisch aktualisieren sich s\u00e4mtliche Referenzen an den Produkten.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u00dcbrigens:<\/strong> \u00dcber die Versionierung ist der alte Textbaustein nicht verloren, sondern jederzeit wiederherstellbar.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Textbausteine ausspielen <\/h3>\n\n\n\n<p>\u00dcber die REST-API oder andere Integrationsm\u00f6glichkeiten \u00fcbertr\u00e4gt der Weinh\u00e4ndler die Textbausteine kanalspezifisch in die jeweiligen Vertriebskan\u00e4le.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Beispiele:&nbsp;<\/h3>\n\n\n\n<div id=\"list-block-block_b1b0679843b16f637095afd349f1106e\" class=\"list-block | w-100 d-grid\" style=\"grid-template-columns: repeat(1, 1fr); column-gap: 4rem;\">\n  \n<style>\n@media screen and (min-width: 391px) {\n  #list-block-block_b1b0679843b16f637095afd349f1106e {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #list-block-block_b1b0679843b16f637095afd349f1106e {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n<style>\n  .list-block {\n    padding-top: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .list-block__list.has-background {\n    padding: 3.5rem !important;\n  }\n  p+.list-block {\n    margin-top: 1.5rem;\n  }\n  .list-block__list.is-selected {\n    display: block;\n  }\n  .list-block__list li {\n    list-style: none;\n    position: relative;\n    padding-top: 1rem;\n    padding-bottom: 1rem;\n    padding-left: 4rem;\n  }\n  ul.list-block__list li::before {\n    content: \"\";\n    width: 2rem;\n    height: 2rem;\n    position: absolute;\n    left: 0;\n    top: 1.25rem;\n    background-position: center;\n    background-repeat: no-repeat;\n    background-size: cover;\n  }\n\n  #list-block-block_b1b0679843b16f637095afd349f1106e .list-block__list li {\n    color: #4B4B4B;\n  }\n\n  #list-block-block_b1b0679843b16f637095afd349f1106e ul.list-block__list li::before {\n    background-image: url(\"https:\/\/4allportal.com\/wp-content\/themes\/website-theme\/assets\/img\/checkbox.svg\") !important;\n  }\n\n  @media screen (max-width:992px) {\n      .content-wrapper .wp-container-3,.content-wrapper .wp-block-columns {\n          gap:0 !important\n      }\n      .content-wrapper #list-block-block_b1b0679843b16f637095afd349f1106e, .content-wrapper .wp-block-columns #list-block-block_b1b0679843b16f637095afd349f1106e{\n          padding-right:0;\n      }\n  }\n  <\/style>\n  \n\n<ul class=\"list-block__list wp-block-list\">\n<li><strong>Web-to-Print:<\/strong> Smarte Templates sind hinterlegt die mit den Daten aus dem 4ALLPORTAL gef\u00fcllt werden. Die Textbausteine werden beispielweise f\u00fcr den Produktflyer direkt an die passende Stelle gesetzt. Per Klick geht der Auftrag direkt an die Partner-Druckerei.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Onlineshop:<\/strong> \u00dcber die Schnittstelle versorgen der Weinh\u00e4ndler das Backend des Shopsystems direkt mit dem passenden Beschreibungstext \u2013 bestehend aus den Textbausteinen. Die jeweiligen Sprachversionen f\u00fcr einen internationalen Shop sind in wenigen Sekunden ebenfalls zusammengeklickt.<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<div id=\"fuer-wen-ist-die-textverwaltung-geeignet\" class=\"indexed-headline p-0\" data-index=\"true\">\n  \n\n<h2 class=\"wp-block-heading\">F\u00fcr wen ist die Textverwaltung geeignet? <\/h2>\n\n\n<\/div>\n\n\n<p>Die Antwort ist einfach: f\u00fcr jedes Unternehmen. Neben dem Beispiel zu Produkttexten gibt es noch viele andere Textarten in Unternehmen, die sich st\u00e4ndig wiederholen \u2013 unabh\u00e4ngig von Unternehmensbranche oder -gr\u00f6\u00dfe.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beispiele:&nbsp;<\/h3>\n\n\n\n<div id=\"list-block-block_b1b0679843b16f637095afd349f1106e\" class=\"list-block | w-100 d-grid\" style=\"grid-template-columns: repeat(1, 1fr); column-gap: 4rem;\">\n  \n<style>\n@media screen and (min-width: 391px) {\n  #list-block-block_b1b0679843b16f637095afd349f1106e {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #list-block-block_b1b0679843b16f637095afd349f1106e {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n<style>\n  .list-block {\n    padding-top: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .list-block__list.has-background {\n    padding: 3.5rem !important;\n  }\n  p+.list-block {\n    margin-top: 1.5rem;\n  }\n  .list-block__list.is-selected {\n    display: block;\n  }\n  .list-block__list li {\n    list-style: none;\n    position: relative;\n    padding-top: 1rem;\n    padding-bottom: 1rem;\n    padding-left: 4rem;\n  }\n  ul.list-block__list li::before {\n    content: \"\";\n    width: 2rem;\n    height: 2rem;\n    position: absolute;\n    left: 0;\n    top: 1.25rem;\n    background-position: center;\n    background-repeat: no-repeat;\n    background-size: cover;\n  }\n\n  #list-block-block_b1b0679843b16f637095afd349f1106e .list-block__list li {\n    color: #4B4B4B;\n  }\n\n  #list-block-block_b1b0679843b16f637095afd349f1106e ul.list-block__list li::before {\n    background-image: url(\"https:\/\/4allportal.com\/wp-content\/themes\/website-theme\/assets\/img\/checkbox.svg\") !important;\n  }\n\n  @media screen (max-width:992px) {\n      .content-wrapper .wp-container-3,.content-wrapper .wp-block-columns {\n          gap:0 !important\n      }\n      .content-wrapper #list-block-block_b1b0679843b16f637095afd349f1106e, .content-wrapper .wp-block-columns #list-block-block_b1b0679843b16f637095afd349f1106e{\n          padding-right:0;\n      }\n  }\n  <\/style>\n  \n\n<ul class=\"list-block__list wp-block-list\">\n<li>Stellenanzeigen&nbsp;<\/li>\n\n\n\n<li>Unternehmensbeschreibung&nbsp;<\/li>\n\n\n\n<li>Mailing-Anschreiben&nbsp;&nbsp;<\/li>\n\n\n\n<li>Leistungsbeschreibungen f\u00fcr Angebote&nbsp;<\/li>\n\n\n\n<li>Und vieles mehr&nbsp;<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<div id=\"vorteile-der-textbausteinverwaltung\" class=\"indexed-headline p-0\" data-index=\"true\">\n  \n\n<h2 class=\"wp-block-heading\">Vorteile der Textbausteinverwaltung<\/h2>\n\n\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Ressourcen sparen <\/h3>\n\n\n\n<p>Marketing-Materialien mit gleichem Aufbau: Klicken Sie sich <strong>schnell und einfach<\/strong> alle Textbausteine zu einem fertigen Text zusammen.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Arbeit reduzieren<\/h3>\n\n\n\n<p>Unabh\u00e4ngig vom Ausgabekanal, wie Flyer, Onlineshop oder Google Shopping: Sie pflegen jeden Textbaustein <strong>nur einmal<\/strong>.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Schneller aktualisieren <\/h3>\n\n\n\n<p>\u00c4ndern Sie einzelne Textbausteine lediglich am Original, alle Verlinkungen aktualisieren sich automatisch.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Fehler minimieren <\/h3>\n\n\n\n<p>Alle Mitarbeiter arbeiten mit den gleichen \u2013 und aktuellsten \u2013 Textbausteinen.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Effizient arbeiten <\/h3>\n\n\n\n<p>Pflegen Sie alle Marketing-Materialien <strong>in einem Portal<\/strong>: Bilder, Audios, Videos, Produktinformationen und zuk\u00fcnftig auch Texte.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Verwendung monitoren<\/h3>\n\n\n\n<p>\u00dcber die Verwendungshistorie sehen Sie ein, von wem, wann und wo der Textbaustein verwendet wird und erhalten so die volle Kontrolle \u00fcber Ihre Daten.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Varianten verkn\u00fcpfen <\/h3>\n\n\n\n<p>Verkn\u00fcpfen Sie die verschiedenen Varianten eines Textbausteins miteinander und erhalten so beispielsweise alle Sprachversionen auf einen Blick.&nbsp;&nbsp;<\/p>\n\n\n  <\/div>\n<\/section>\n\n\n<style>\n@media screen and (min-width: 391px) {\n  #author-social-block_15083896ee23f46e43bf0fb07dcf8a37 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #author-social-block_15083896ee23f46e43bf0fb07dcf8a37 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n<section id=\"author-social-block_15083896ee23f46e43bf0fb07dcf8a37\" class=\"author-social mt-6 mb-0 px-3 px-md-0 \">\n\n  <div class=\"container--small\">\n    <div class=\"author-social--container | row d-flex flex-column d-md-grid rounded\">\n      <div class=\"author-social__img--frame p-0\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/tim-fischer-customer-success-manager-e1665402178236.jpg\" class=\"author-social__img d-block o-fit--cover o-position--top\" alt=\"\" title=\"tim-fischer-customer-success-manager\" \/>      <\/div>\n\n      <div class=\"author-social__txt--wrapper | bg-orange-500 p-4 d-flex flex-column justify-content-center\">\n\n        <!-- Name -->\n        <p class=\"author-social__txt__name | h4 text-white text-center mb-1\">\n          Tim Fischer        <\/p>\n\n        <!-- Job -->\n        <p class=\"author-social__txt__job | text-white text-center mb-3\">\n          Customer Success Manager        <\/p>\n\n        <!-- Description -->\n        <p class=\"author-social__txt__description | text-white text-center mb-2\">\n          \nWachstum entsteht aus der stetigen Optimierung. Mein Ziel ist Ihre Weiterentwicklung durch die volle Aussch\u00f6pfung des 4ALLPORTAL-Potentials.\u00a0\n        <\/p>\n\n     <!-- Button -->\n            <div>\n      <a target=\"_blank\" class=\"author__txt__btn | btn btn--secondary text-uppercase d-flex justify-content-center align-items-center gap-1 px-1\" href=\"https:\/\/www.linkedin.com\/in\/fischer-tim\/\" rel=\"noopener\">\n        <div class=\"icon--frame | d-flex justify-content-center align-items-center\">\n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/4allportal.com\/wp-content\/themes\/website-theme\/assets\/img\/linkedIn.svg\" alt=\"\" width=\"20\" height=\"20\">\n        <\/div>\n        let\u00b4s connect      <\/a>\n      <\/div>\n      \n      <\/div>\n    <\/div>\n\n\n    \n\n\n  <\/div>\n\n<\/section>\n\n<section id=\"sharing\" class=\"sharing py-2\">\n    <div class=\"container d-flex justify-content-md-center flex-wrap\">\n       <!-- Sharingbutton Facebook -->\n<a class=\"resp-sharing-button__link\" href=\"https:\/\/facebook.com\/sharer\/sharer.php?u=http%3A%2F%2Fsharingbuttons.io\" target=\"_blank\" rel=\"noopener\" aria-label=\"\">\n  <div class=\"resp-sharing-button resp-sharing-button--facebook resp-sharing-button--small\"><div aria-hidden=\"true\" class=\"resp-sharing-button__icon resp-sharing-button__icon--solid\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M18.77 7.46H14.5v-1.9c0-.9.6-1.1 1-1.1h3V.5h-4.33C10.24.5 9.5 3.44 9.5 5.32v2.15h-3v4h3v12h5v-12h3.85l.42-4z\"\/><\/svg>\n    <\/div>\n  <\/div>\n<\/a>\n\n<!-- Sharingbutton E-Mail -->\n<a class=\"resp-sharing-button__link\" href=\"mailto:?subject=Super%20fast%20and%20easy%20Social%20Media%20Sharing%20Buttons.%20No%20JavaScript.%20No%20tracking.&amp;body=http%3A%2F%2Fsharingbuttons.io\" target=\"_self\" rel=\"noopener\" aria-label=\"\">\n  <div class=\"resp-sharing-button resp-sharing-button--email resp-sharing-button--small\"><div aria-hidden=\"true\" class=\"resp-sharing-button__icon resp-sharing-button__icon--solid\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M22 4H2C.9 4 0 4.9 0 6v12c0 1.1.9 2 2 2h20c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zM7.25 14.43l-3.5 2c-.08.05-.17.07-.25.07-.17 0-.34-.1-.43-.25-.14-.24-.06-.55.18-.68l3.5-2c.24-.14.55-.06.68.18.14.24.06.55-.18.68zm4.75.07c-.1 0-.2-.03-.27-.08l-8.5-5.5c-.23-.15-.3-.46-.15-.7.15-.22.46-.3.7-.14L12 13.4l8.23-5.32c.23-.15.54-.08.7.15.14.23.07.54-.16.7l-8.5 5.5c-.08.04-.17.07-.27.07zm8.93 1.75c-.1.16-.26.25-.43.25-.08 0-.17-.02-.25-.07l-3.5-2c-.24-.13-.32-.44-.18-.68s.44-.32.68-.18l3.5 2c.24.13.32.44.18.68z\"\/><\/svg>\n    <\/div>\n  <\/div>\n<\/a>\n\n<!-- Sharingbutton LinkedIn -->\n<a class=\"resp-sharing-button__link\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=http%3A%2F%2Fsharingbuttons.io&amp;title=Super%20fast%20and%20easy%20Social%20Media%20Sharing%20Buttons.%20No%20JavaScript.%20No%20tracking.&amp;summary=Super%20fast%20and%20easy%20Social%20Media%20Sharing%20Buttons.%20No%20JavaScript.%20No%20tracking.&amp;source=http%3A%2F%2Fsharingbuttons.io\" target=\"_blank\" rel=\"noopener\" aria-label=\"\">\n  <div class=\"resp-sharing-button resp-sharing-button--linkedin resp-sharing-button--small\"><div aria-hidden=\"true\" class=\"resp-sharing-button__icon resp-sharing-button__icon--solid\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M6.5 21.5h-5v-13h5v13zM4 6.5C2.5 6.5 1.5 5.3 1.5 4s1-2.4 2.5-2.4c1.6 0 2.5 1 2.6 2.5 0 1.4-1 2.5-2.6 2.5zm11.5 6c-1 0-2 1-2 2v7h-5v-13h5V10s1.6-1.5 4-1.5c3 0 5 2.2 5 6.3v6.7h-5v-7c0-1-1-2-2-2z\"\/><\/svg>\n    <\/div>\n  <\/div>\n<\/a>\n\n<!-- Sharingbutton WhatsApp -->\n<a class=\"resp-sharing-button__link\" href=\"whatsapp:\/\/send?text=Super%20fast%20and%20easy%20Social%20Media%20Sharing%20Buttons.%20No%20JavaScript.%20No%20tracking.%20http%3A%2F%2Fsharingbuttons.io\" target=\"_blank\" rel=\"noopener\" aria-label=\"\">\n  <div class=\"resp-sharing-button resp-sharing-button--whatsapp resp-sharing-button--small\"><div aria-hidden=\"true\" class=\"resp-sharing-button__icon resp-sharing-button__icon--solid\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M20.1 3.9C17.9 1.7 15 .5 12 .5 5.8.5.7 5.6.7 11.9c0 2 .5 3.9 1.5 5.6L.6 23.4l6-1.6c1.6.9 3.5 1.3 5.4 1.3 6.3 0 11.4-5.1 11.4-11.4-.1-2.8-1.2-5.7-3.3-7.8zM12 21.4c-1.7 0-3.3-.5-4.8-1.3l-.4-.2-3.5 1 1-3.4L4 17c-1-1.5-1.4-3.2-1.4-5.1 0-5.2 4.2-9.4 9.4-9.4 2.5 0 4.9 1 6.7 2.8 1.8 1.8 2.8 4.2 2.8 6.7-.1 5.2-4.3 9.4-9.5 9.4zm5.1-7.1c-.3-.1-1.7-.9-1.9-1-.3-.1-.5-.1-.7.1-.2.3-.8 1-.9 1.1-.2.2-.3.2-.6.1s-1.2-.5-2.3-1.4c-.9-.8-1.4-1.7-1.6-2-.2-.3 0-.5.1-.6s.3-.3.4-.5c.2-.1.3-.3.4-.5.1-.2 0-.4 0-.5C10 9 9.3 7.6 9 7c-.1-.4-.4-.3-.5-.3h-.6s-.4.1-.7.3c-.3.3-1 1-1 2.4s1 2.8 1.1 3c.1.2 2 3.1 4.9 4.3.7.3 1.2.5 1.6.6.7.2 1.3.2 1.8.1.6-.1 1.7-.7 1.9-1.3.2-.7.2-1.2.2-1.3-.1-.3-.3-.4-.6-.5z\"\/><\/svg>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n    <\/div>\n<\/section>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Das k\u00f6nnte dich auch interessieren<\/h2>\n\n\n\n<style>\n@media screen and (min-width: 391px) {\n  #blog-teaser-block_2d8be85dcb1ad7da6e999122f6025f15 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #blog-teaser-block_2d8be85dcb1ad7da6e999122f6025f15 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n<section id=\"blog-teaser-block_2d8be85dcb1ad7da6e999122f6025f15\" class=\"blog-teaser\" style=\"background: #FFFFFF\">\n  <div class=\"container py-2\">\n  <style>\n      .content-wrapper .blog-teaser .blog-teaser_cards .post-card{\n          margin-top: unset;\n      }\n  @media (max-width:772px) {\n    .blog-teaser_cards {\n      grid-template-columns: 1fr\n    }\n  }\n      .blog-teaser_cards {grid-template-columns: 1fr 1fr 1fr}  <\/style>\n\n    <div id=\"blog-teaser-block_2d8be85dcb1ad7da6e999122f6025f15-swiper\">\n      <ul class=\"blog-teaser_cards | list-unstyled d-md-grid gap-md-3 swiper-wrapper\" >\n\n        \n<li class=\"post-card | swiper-slide d-flex flex-column box-sh rounded overflow-hidden\" \n    data-categories=\"all brand consistency\" \n    >\n    \n    <a href=\"https:\/\/4allportal.com\/de\/blog\/brand-consistency\/markenbekanntheit-psychologie\" class=\"d-flex flex-column h-100\">\n        \n        <div class=\"post-card__img--frame w-100\" style=\"overflow: hidden; aspect-ratio: 35 \/ 21;\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_355134932_XL-768x513.jpg\" class=\"post-card__img o-fit--cover o-position--center wp-post-image\" alt=\"Definition Markenbekanntheit\" style=\"display: block; transition: all .6s ease-in-out; width: 100%; height: 100%;\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_355134932_XL-768x513.jpg 768w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_355134932_XL-300x200.jpg 300w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_355134932_XL-1024x683.jpg 1024w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_355134932_XL-150x100.jpg 150w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_355134932_XL-1536x1025.jpg 1536w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_355134932_XL-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"markenbekanntheit-definition\" \/>                    <\/div>\n\n        <div class=\"post-card__icon--wrapper pt-3 px-3 d-flex align-items-center gap-2 flex-wrap\">\n                            <div class=\"post-card__category__icon--frame d-flex align-items-baseline\">\n                    <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M19 6V1H1V19H8.488\" stroke=\"#A5A5A5\" stroke-width=\"2\" \/>\n                    <\/svg>\n                    <p class=\"post-card__category__icon-txt text-uppercase position-relative mb-0\"\n                       style=\"font-weight: 600; left: -0.75rem; font-size: 1.4rem\">\n                        brand consistency                    <\/p>\n                <\/div>\n            \n            <div class=\"d-flex align-items-center\" style=\"gap: 0.5rem\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"clock-icon\" width=\"30\" height=\"30\" fill=\"none\" viewBox=\"0 0 30 30\">\n  <path fill=\"white\" d=\"M15 1c7.47 0 13.548 6.28 13.548 14S22.471 29 15 29C7.53 29 1.452 22.72 1.452 15S7.529 1 15 1Zm0 25.846c6.321 0 11.464-5.314 11.464-11.846S21.321 3.154 15 3.154C8.679 3.154 3.536 8.468 3.536 15S8.679 26.846 15 26.846Zm1.042-12.923h6.253v2.154h-8.337V5.41h2.084v8.513Z\"\/>\n<\/svg>\n                <p class=\"reading-time text-uppercase post-card__category__icon-txt mb-0\" style=\"font-weight: 600; font-size: 1.4rem\">\n                    8 min\n                <\/p>\n            <\/div>\n        <\/div>\n\n        <p class=\"post-card__title h5 my-2 px-3\">\n            Markenbekanntheit: Die Psychologie hinter starker Markenwahrnehmung        <\/p>\n\n        <p class=\"post-card__text px-3 pb-2\" style=\"flex-grow: 1;\">\n            Erfahre, wie Marken im Kopf entstehen, warum mentale Verf\u00fcgbarkeit entscheidend ist und wie du Markenbekanntheit strategisch aufbaust.        <\/p>\n    <\/a>\n<\/li>        \n<li class=\"post-card | swiper-slide d-flex flex-column box-sh rounded overflow-hidden\" \n    data-categories=\"all brand consistency\" \n    >\n    \n    <a href=\"https:\/\/4allportal.com\/de\/blog\/brand-consistency\/brand-reputation-management\" class=\"d-flex flex-column h-100\">\n        \n        <div class=\"post-card__img--frame w-100\" style=\"overflow: hidden; aspect-ratio: 35 \/ 21;\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_609641560_XL-768x512.jpg\" class=\"post-card__img o-fit--cover o-position--center wp-post-image\" alt=\"Brand Reputation Management\" style=\"display: block; transition: all .6s ease-in-out; width: 100%; height: 100%;\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_609641560_XL-768x512.jpg 768w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_609641560_XL-300x200.jpg 300w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_609641560_XL-1024x683.jpg 1024w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_609641560_XL-150x100.jpg 150w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_609641560_XL-1536x1024.jpg 1536w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_609641560_XL-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"brand-reputation-management\" \/>                    <\/div>\n\n        <div class=\"post-card__icon--wrapper pt-3 px-3 d-flex align-items-center gap-2 flex-wrap\">\n                            <div class=\"post-card__category__icon--frame d-flex align-items-baseline\">\n                    <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M19 6V1H1V19H8.488\" stroke=\"#A5A5A5\" stroke-width=\"2\" \/>\n                    <\/svg>\n                    <p class=\"post-card__category__icon-txt text-uppercase position-relative mb-0\"\n                       style=\"font-weight: 600; left: -0.75rem; font-size: 1.4rem\">\n                        brand consistency                    <\/p>\n                <\/div>\n            \n            <div class=\"d-flex align-items-center\" style=\"gap: 0.5rem\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"clock-icon\" width=\"30\" height=\"30\" fill=\"none\" viewBox=\"0 0 30 30\">\n  <path fill=\"white\" d=\"M15 1c7.47 0 13.548 6.28 13.548 14S22.471 29 15 29C7.53 29 1.452 22.72 1.452 15S7.529 1 15 1Zm0 25.846c6.321 0 11.464-5.314 11.464-11.846S21.321 3.154 15 3.154C8.679 3.154 3.536 8.468 3.536 15S8.679 26.846 15 26.846Zm1.042-12.923h6.253v2.154h-8.337V5.41h2.084v8.513Z\"\/>\n<\/svg>\n                <p class=\"reading-time text-uppercase post-card__category__icon-txt mb-0\" style=\"font-weight: 600; font-size: 1.4rem\">\n                    8 min\n                <\/p>\n            <\/div>\n        <\/div>\n\n        <p class=\"post-card__title h5 my-2 px-3\">\n            Brand Reputation Management: So klappt&#8217;s mit Leichtigkeit        <\/p>\n\n        <p class=\"post-card__text px-3 pb-2\" style=\"flex-grow: 1;\">\n            Brand Reputation Management verst\u00e4ndlich erkl\u00e4rt. Erfahre, wie du Reputation aktiv steuerst, Reviews richtig nutzt und deine Marke nachhaltig sch\u00fctzt.        <\/p>\n    <\/a>\n<\/li>        \n<li class=\"post-card | swiper-slide d-flex flex-column box-sh rounded overflow-hidden\" \n    data-categories=\"all brand consistency\" \n    >\n    \n    <a href=\"https:\/\/4allportal.com\/de\/blog\/brand-consistency\/brand-monitoring\" class=\"d-flex flex-column h-100\">\n        \n        <div class=\"post-card__img--frame w-100\" style=\"overflow: hidden; aspect-ratio: 35 \/ 21;\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_327750436_XL-768x513.jpg\" class=\"post-card__img o-fit--cover o-position--center wp-post-image\" alt=\"Brand Monitoring\" style=\"display: block; transition: all .6s ease-in-out; width: 100%; height: 100%;\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_327750436_XL-768x513.jpg 768w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_327750436_XL-300x200.jpg 300w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_327750436_XL-1024x683.jpg 1024w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_327750436_XL-150x100.jpg 150w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_327750436_XL-1536x1025.jpg 1536w, https:\/\/4allportal.com\/wp-content\/uploads\/Depositphotos_327750436_XL-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"brand-monitoring\" \/>                    <\/div>\n\n        <div class=\"post-card__icon--wrapper pt-3 px-3 d-flex align-items-center gap-2 flex-wrap\">\n                            <div class=\"post-card__category__icon--frame d-flex align-items-baseline\">\n                    <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M19 6V1H1V19H8.488\" stroke=\"#A5A5A5\" stroke-width=\"2\" \/>\n                    <\/svg>\n                    <p class=\"post-card__category__icon-txt text-uppercase position-relative mb-0\"\n                       style=\"font-weight: 600; left: -0.75rem; font-size: 1.4rem\">\n                        brand consistency                    <\/p>\n                <\/div>\n            \n            <div class=\"d-flex align-items-center\" style=\"gap: 0.5rem\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"clock-icon\" width=\"30\" height=\"30\" fill=\"none\" viewBox=\"0 0 30 30\">\n  <path fill=\"white\" d=\"M15 1c7.47 0 13.548 6.28 13.548 14S22.471 29 15 29C7.53 29 1.452 22.72 1.452 15S7.529 1 15 1Zm0 25.846c6.321 0 11.464-5.314 11.464-11.846S21.321 3.154 15 3.154C8.679 3.154 3.536 8.468 3.536 15S8.679 26.846 15 26.846Zm1.042-12.923h6.253v2.154h-8.337V5.41h2.084v8.513Z\"\/>\n<\/svg>\n                <p class=\"reading-time text-uppercase post-card__category__icon-txt mb-0\" style=\"font-weight: 600; font-size: 1.4rem\">\n                    8 min\n                <\/p>\n            <\/div>\n        <\/div>\n\n        <p class=\"post-card__title h5 my-2 px-3\">\n            Brand Monitoring: Moderner Markenschutz f\u00fcr dein Unternehmen        <\/p>\n\n        <p class=\"post-card__text px-3 pb-2\" style=\"flex-grow: 1;\">\n            Brand Monitoring sch\u00fctzt deine Marke vor Reputationsrisiken. Erfahre, wie Keywords, Alerts und Monitoring Prozesse dein Marketing sicherer machen.        <\/p>\n    <\/a>\n<\/li>    \n  <\/ul>\n  <\/div>\n  \n  \n  \n      <div class=\"d-flex justify-content-center\">\n    <a href=\"https:\/\/4allportal.com\/de\/blog\" target=\"_self\" class=\"btn btn--primary mt-2\">\n      Alle Beitr\u00e4ge entdecken<\/a>\n  <\/div>\n  \n  \n<\/div>\n<script type=\"module\">\n    const blogTeaserSwiper = new Swiper(\"#blog-teaser-block_2d8be85dcb1ad7da6e999122f6025f15-swiper\", {\n        init: false,\n        enabled: false,\n        navigation: {\n            nextEl: \".blog-teaser-block_2d8be85dcb1ad7da6e999122f6025f15_swiper-button-next\",\n            prevEl: \".blog-teaser-block_2d8be85dcb1ad7da6e999122f6025f15_swiper-button-prev\",\n        },\n        breakpoints: {\n            0: {\n                slidesPerView: 1,\n                spaceBetween: 10\n            },\n            770: {\n                slidesPerView: 2,\n                spaceBetween: 40\n            },\n        }\n    })\n\n    if(window.innerWidth<768){\n        blogTeaserSwiper.init()\n        blogTeaserSwiper.enable()\n    }\n<\/script><\/section>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mit einem Product Information Management verwalten Sie Textbausteine effizient. Legen Sie wiederkehrende Textbausteine an und r\u00e4umen Sie dabei gleichzeitig kr\u00e4ftig Ihre Dateiablage auf. <\/p>\n","protected":false},"author":3,"featured_media":2595,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_categories":[19,261],"product_categories":[],"industry_categories":[],"customer_stage":[],"content_cluster":[],"persona_categories":[],"class_list":["post-1979","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_categories-product-data","blog_categories-sel-de-5"],"acf":[],"_links":{"self":[{"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/blog\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/blog\/1979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/media\/2595"}],"wp:attachment":[{"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/blog_categories?post=1979"},{"taxonomy":"product_categories","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/product_categories?post=1979"},{"taxonomy":"industry_categories","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/industry_categories?post=1979"},{"taxonomy":"customer_stage","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/customer_stage?post=1979"},{"taxonomy":"content_cluster","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/content_cluster?post=1979"},{"taxonomy":"persona_categories","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/persona_categories?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}