{"id":2391,"date":"2022-09-02T07:44:12","date_gmt":"2022-09-02T07:44:12","guid":{"rendered":"https:\/\/fourallportal.wpengine.com\/?post_type=whitepaper&#038;p=2391"},"modified":"2025-08-13T12:48:58","modified_gmt":"2025-08-13T12:48:58","slug":"11-fehler-auswahl-pim-system","status":"publish","type":"whitepaper","link":"https:\/\/4allportal.com\/de\/whitepaper\/pim\/11-fehler-bei-der-pim-auswahl","title":{"rendered":"Die 11 h\u00e4ufigsten Fehler bei Auswahl von PIM-Systemen"},"content":{"rendered":"\n<section id=\"content-wrapper-block_4e4ad207e09aa19dfd6b48845bb39fbc\" class=\"content-wrapper position-relative\"\n  style=\" padding-inline: ; overflow-x: visible;\">\n  \n<style>\n@media screen and (min-width: 391px) {\n  #content-wrapper-block_4e4ad207e09aa19dfd6b48845bb39fbc {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #content-wrapper-block_4e4ad207e09aa19dfd6b48845bb39fbc {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n  \n  <div class=\"container--small px-0\">\n    \n        \n\n<p class=\"has-text-align-center preheadline\">Guide<\/p>\n\n\n<h1 class=\"has-text-align-center wp-block-post-title\">Die 11 h\u00e4ufigsten Fehler bei Auswahl von PIM-Systemen<\/h1>\n\n<div class=\"has-text-align-center wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Du brauchen ein PIM? Doch welches? PIM ist nicht gleich PIM. Vermeide diese 11 Fehler, bei der Auswahl eines PIMs und finde die perfekte Software, die auf deine Bed\u00fcrfnisse zugeschnitten ist. <\/p><\/div>\n\n  <\/div>\n<\/section>\n\n\n<section id=\"content-wrapper-block_a84eb98468b23fe9fa1164c8024b4396\" class=\"content-wrapper position-relative\"\n  style=\" padding-inline: ; overflow-x: visible;\">\n  \n<style>\n@media screen and (min-width: 391px) {\n  #content-wrapper-block_a84eb98468b23fe9fa1164c8024b4396 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #content-wrapper-block_a84eb98468b23fe9fa1164c8024b4396 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n  \n  <div class=\"container px-0\">\n    \n        \n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center glass is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/11haufigstefehlerbeiderauswahlvonpimsystemen_whitepaper_thumbnail_de.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/11haufigstefehlerbeiderauswahlvonpimsystemen_whitepaper_thumbnail_de.png 1536w, https:\/\/4allportal.com\/wp-content\/uploads\/11haufigstefehlerbeiderauswahlvonpimsystemen_whitepaper_thumbnail_de-300x225.png 300w, https:\/\/4allportal.com\/wp-content\/uploads\/11haufigstefehlerbeiderauswahlvonpimsystemen_whitepaper_thumbnail_de-1024x768.png 1024w, https:\/\/4allportal.com\/wp-content\/uploads\/11haufigstefehlerbeiderauswahlvonpimsystemen_whitepaper_thumbnail_de-150x113.png 150w, https:\/\/4allportal.com\/wp-content\/uploads\/11haufigstefehlerbeiderauswahlvonpimsystemen_whitepaper_thumbnail_de-768x576.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" title=\"11haufigstefehlerbeiderauswahlvonpimsystemen_whitepaper_thumbnail_de\" \/><\/figure>\n\n\n<p class=\"preheadline mt-2\">Highlights<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0\" class=\"list-block | w-100 d-grid\" style=\"grid-template-columns: repeat(1, 1fr); column-gap: 4rem;\">\n  \n<style>\n@media screen and (min-width: 391px) {\n  #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n<style>\n  .list-block {\n    padding-top: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .list-block__list.has-background {\n    padding: 3.5rem !important;\n  }\n  p+.list-block {\n    margin-top: 1.5rem;\n  }\n  .list-block__list.is-selected {\n    display: block;\n  }\n  .list-block__list li {\n    list-style: none;\n    position: relative;\n    padding-top: 1rem;\n    padding-bottom: 1rem;\n    padding-left: 4rem;\n  }\n  ul.list-block__list li::before {\n    content: \"\";\n    width: 2rem;\n    height: 2rem;\n    position: absolute;\n    left: 0;\n    top: 1.25rem;\n    background-position: center;\n    background-repeat: no-repeat;\n    background-size: cover;\n  }\n\n  #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0 .list-block__list li {\n    color: white;\n  }\n\n  #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0 ul.list-block__list li::before {\n    background-image: url(\"https:\/\/4allportal.com\/wp-content\/themes\/website-theme\/assets\/img\/list-check-white.svg\") !important;\n  }\n\n  @media screen (max-width:992px) {\n      .content-wrapper .wp-container-3,.content-wrapper .wp-block-columns {\n          gap:0 !important\n      }\n      .content-wrapper #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0, .content-wrapper .wp-block-columns #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0{\n          padding-right:0;\n      }\n  }\n  <\/style>\n  \n\n<ul class=\"wp-block-list list-block__list\">\n<li>Systeme mit passendem Funktionsumfang w\u00e4hlen&nbsp;<\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0\" class=\"list-block | w-100 d-grid\" style=\"grid-template-columns: repeat(1, 1fr); column-gap: 4rem;\">\n  \n<style>\n@media screen and (min-width: 391px) {\n  #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\n<style>\n  .list-block {\n    padding-top: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .list-block__list.has-background {\n    padding: 3.5rem !important;\n  }\n  p+.list-block {\n    margin-top: 1.5rem;\n  }\n  .list-block__list.is-selected {\n    display: block;\n  }\n  .list-block__list li {\n    list-style: none;\n    position: relative;\n    padding-top: 1rem;\n    padding-bottom: 1rem;\n    padding-left: 4rem;\n  }\n  ul.list-block__list li::before {\n    content: \"\";\n    width: 2rem;\n    height: 2rem;\n    position: absolute;\n    left: 0;\n    top: 1.25rem;\n    background-position: center;\n    background-repeat: no-repeat;\n    background-size: cover;\n  }\n\n  #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0 .list-block__list li {\n    color: white;\n  }\n\n  #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0 ul.list-block__list li::before {\n    background-image: url(\"https:\/\/4allportal.com\/wp-content\/themes\/website-theme\/assets\/img\/list-check-white.svg\") !important;\n  }\n\n  @media screen (max-width:992px) {\n      .content-wrapper .wp-container-3,.content-wrapper .wp-block-columns {\n          gap:0 !important\n      }\n      .content-wrapper #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0, .content-wrapper .wp-block-columns #list-block-block_b8fc84b771b9cb892a47b61ebc3a79c0{\n          padding-right:0;\n      }\n  }\n  <\/style>\n  \n\n<ul class=\"wp-block-list list-block__list\">\n<li>Berechtigungskonzepte und Workflows passend zu deinem Unternehmen&nbsp;<\/li>\n<\/ul>\n\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left preheadline\">\u00dcber den guide<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Worauf es wirklich bei der Auswahl ankommt<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Du m\u00f6chtest eine einheitliche und zentrale Basis f\u00fcr s\u00e4mtliche Produktinformationen realisieren. Doch ihren vollen Nutzen entfaltet eine PIM-L\u00f6sung nur dann, wenn sie die unternehmensindividuellen Anforderungen optimal unterst\u00fctzt. Au\u00dferdem muss sie sich gut in die bestehende Systemlandschaft einf\u00fcgen. Es gilt daher, bei der Systemauswahl von Beginn an strukturiert vorzugehen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">Dieses Whitepaper hilft dir, klassische Fehler zu vermeiden und das optimale PIM-System f\u00fcr dein Unternehmen zu finden.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/info.4allportal.com\/l\/600841\/2021-04-14\/21s1gvj\/600841\/1691069540uD3uazby\/4ALLPORTAL_Die_11_haeufigsten_Fehler_bei_der_Auswahl_von_PIM_Systemen.pdf\">Jetzt herunterladen<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n  <\/div>\n<\/section>\n\n\n<style>\n@media screen and (min-width: 391px) {\n  #masonry-blog-teaser-block_1aa739dc6240440bf6fa0707e5b8304e {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n\n@media screen and (max-width: 390px) {\n  #masonry-blog-teaser-block_1aa739dc6240440bf6fa0707e5b8304e {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n<style>\n.masonry-blog-teaser--container {\n  display: grid;\n  grid-template-columns: 1fr;\n  grid-template-rows: repeat(4, auto);\n  gap: 2rem;\n}\n.masonry-blog-teaser__item {\n  background: rgba(255,255,255,.1);\n}\n\/* Individual Cards *\/\n#masonry-blog-teaser__item-0 {\n  display: grid;\n  grid-template-rows: 1fr;\n  grid-template-columns: 2.75fr 5fr;\n  grid-column: 1 \/ 2;\n}\n#masonry-blog-teaser__item-1 {\n  grid-column: 1 \/ 2;\n  display: grid;\n  grid-template-columns: 2.75fr 5fr;\n  grid-template-rows: auto;\n}\n\n#masonry-blog-teaser__item-1 img {\n  object-position: center !important;\n}\n\n#masonry-blog-teaser__item-2 {\n  grid-column: 1 \/ 2;\n  display: grid;\n  grid-template-columns: 2.75fr 5fr;\n}\n\n#masonry-blog-teaser__item-3 {\n  grid-column: 1 \/ 2;\n  display: grid;\n  grid-template-columns: 2.75fr 5fr;\n}\n\/* Card Styles *\/\n.masonry-blog-teaser__item * {\n  transition: all .25s ease-out;\n}\n.masonry-blog-teaser__item {\n  border: 1px solid var(--darkgrey-60);\n}\n.masonry-blog-teaser__item:hover {\n    border: 1px solid var(--orange);\n    box-shadow: inset 0 0 4px 1px #ff8200c7, inset 0 0 0px 4px #ff82004d, inset 0 0 18px 3px #ff820038, 0 0 6px 1px #ff8200bd, 0 0 16px 4px #ff820054, 0 0 300px 20px #ff82003d !important;\n}\n.masonry-blog-teaser__txt--wrapper {\n    -webkit-box-shadow: 0 4px 30px rgba(0,0,0,.1);\n    box-shadow: 0 4px 30px rgba(0,0,0,.1);\n    backdrop-filter: blur(14.8px);\n    -webkit-backdrop-filter: blur(14.8px);\n}\n.masonry-blog-teaser__txt__headline {\n  color: #FF8200;\n}\n.body-container .masonry-blog-teaser__txt__excerpt,\n.body-container.unset .masonry-blog-teaser__txt__excerpt,\n.body-container.light .masonry-blog-teaser__txt__excerpt,\n.body-container.dark .masonry-blog-teaser__txt__excerpt,\n.masonry-blog-teaser__txt__excerpt {\n  color: #FFF;\n}\n.masonry-blog-teaser__txt__link {\n  align-self: flex-end;\n}\n.masonry-blog-teaser__txt__icon--wrapper .post-card__category__icon-txt {\n  color: #a5a5a5;\n}\n.masonry-blog-teaser__txt__icon--wrapper path {\n  stroke: #a5a5a5;\n}\n.masonry-blog-teaser__item:hover img {\n  transform: scale(1.05);\n}\n@media screen and (min-width: 991px) {\n  .masonry-blog-teaser--container {\n    display: grid;\n    grid-template-columns: 1fr 1fr 1fr 1fr;\n    grid-template-rows: minmax(auto, 60rem) auto;\n    gap: 2rem;\n  }\n  \/* Individual Cards *\/\n  #masonry-blog-teaser__item-0 {\n    display: grid;\n    grid-template-columns: 1fr;\n    grid-template-rows: 37% 63%;\n    grid-column: 1 \/ 2;\n    grid-row: 1 \/ 2;\n  }\n  #masonry-blog-teaser__item-1 {\n    grid-column: 2 \/ 5;\n    grid-row: 1 \/ 2;\n    display: grid;\n    grid-template-columns: auto;\n    grid-template-rows: 55% 45%;\n  }\n  #masonry-blog-teaser__item-1 img {\n    object-position: center center !important;\n  }\n  #masonry-blog-teaser__item-2 {\n    grid-column: 1 \/ 3;\n    grid-row: 2 \/ 3;\n    display: grid;\n    grid-template-columns: 35% 65%;\n  }\n  #masonry-blog-teaser__item-3 {\n    grid-column: 3 \/ 5;\n    grid-row: 2 \/ 3;\n    display: grid;\n    grid-template-columns: 50% 50%;\n\n  }\n  #masonry-blog-teaser__item-0 {\n    display: grid;\n    grid-template-columns: 1fr;\n    grid-template-rows: inherit;\n    grid-column: 1 \/ 2;\n    grid-row: 1 \/ 2;\n}\n  #masonry-blog-teaser__item-0 a {\n    display: grid;\n    grid-template-rows: 35% 65%;\n  }\n  #masonry-blog-teaser__item-1 a {\n    display: grid;\n    grid-template-rows: 60% 40%;\n    grid-row: 1\/3;\n  }\n  #masonry-blog-teaser__item-2 a {\n    width: 100%;\n    display: grid;\n    grid-column: 1\/3;\n    grid-template-columns: 35% 65%;\n  }\n  #masonry-blog-teaser__item-3 a {\n    display: grid;\n    grid-column: 1\/3;\n    grid-template-columns: 35% 65%;\n  }\n  .masonry-blog-teaser--container {\n    position: relative;\n    z-index: 3;\n  }\n  .masonry-blog-teaser .blur {\n    position: absolute;\n    right: -300px;\n    top: 35%;\n  }\n}\n\n@media screen and (min-width: 991px) {\n  #masonry-blog-teaser__item-0 a {\n      display: grid;\n      grid-template-rows: 20% 50%;\n  }\n}\n@media screen and (min-width: 1500px) {\n  #masonry-blog-teaser__item-0 a {\n      display: grid;\n      grid-template-rows: 35% 65%;\n  }\n}\n@media screen and (max-width: 990px) {\n    .masonry-blog-teaser--container {\n      grid-template-columns: auto;\n  }\n    img.masonry-blog-teaser__img {\n      height: 120px;\n    }\n\n    #masonry-blog-teaser__item-0 {\n      display: grid;\n      grid-template-columns: inherit !important;\n      grid-column: 1 \/ 2;\n    }\n    #masonry-blog-teaser__item-1 {\n      grid-column: 2 \/ 2;\n      grid-template-columns: inherit;\n      grid-template-rows: auto;\n    }\n    #masonry-blog-teaser__item-2 {\n      grid-column: 1 \/ 2;\n      display: grid;\n      grid-template-columns: inherit;\n    }\n    #masonry-blog-teaser__item-3 {\n      grid-column: 2\/2;\n      grid-template-columns: inherit;\n    }\n  }\n<\/style>\n\n<section id=\"masonry-blog-teaser-block_1aa739dc6240440bf6fa0707e5b8304e\" class=\"masonry-blog-teaser pt-3 pb-4  pt-lg-7 pb-lg-7 position-relative\" style=\"background: \">  \n  <header class=\"container\">\n    \n\n<p class=\"has-text-align-center preheadline\">Profitiere jetzt<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center h2 text-center mb-2\">Entdecke unsere kostenlosen Anleitungen<\/h2>\n\n\n  <\/header>\n\n      <div class=\"container position-relative\">\n      <div class=\"blur blur-orange-gradient-60\"><\/div>\n        <ul class=\"masonry-blog-teaser--container | list-unstyled gap-3\">\n        \n            <li id=\"masonry-blog-teaser__item-0\" class=\"masonry-blog-teaser__item | rounded overflow-hidden\">\n        <a href=\"https:\/\/4allportal.com\/de\/blog\/pim\/was-ist-pim\">\n          <div class=\"masonry-blog-teaser__img--frame w-100 d-flex d-md-block align-items-center\" style=\"overflow: hidden;\">\n                          <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"362\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/was-ist-pim-768x362.jpg\" class=\"masonry-blog-teaser__img o-fit--cover o-position--center\" alt=\"\" style=\"display: block; transition: all .6s ease-in-out;\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/was-ist-pim-768x362.jpg 768w, https:\/\/4allportal.com\/wp-content\/uploads\/was-ist-pim-300x142.jpg 300w, https:\/\/4allportal.com\/wp-content\/uploads\/was-ist-pim-1024x483.jpg 1024w, https:\/\/4allportal.com\/wp-content\/uploads\/was-ist-pim-150x71.jpg 150w, https:\/\/4allportal.com\/wp-content\/uploads\/was-ist-pim-1536x725.jpg 1536w, https:\/\/4allportal.com\/wp-content\/uploads\/was-ist-pim.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"was-ist-pim\" \/>                      <\/div>\n          <div class=\"masonry-blog-teaser__txt--wrapper | d-flex flex-column flex-grow-1 p-3\">\n            <div class=\"masonry-blog-teaser__txt__icon--wrapper | d-flex align-items-center flex-wrap\" style=\"gap:1rem 2rem\">\n          \n              \n                                  <p class=\"preheadline\">\n                    Blog                  <\/p>\n                \n                            <div class=\"post-card__category__icon--frame d-flex align-items-baseline\">\n                <p class=\"post-card__category__icon-txt text-uppercase position-relative\"\n                  style=\"font-weight: 600; left: -0.75rem; font-size: 1.4rem\">\n                  product data                <\/p>\n              <\/div>\n                          <\/div>\n            <h5 class=\"masonry-blog-teaser__txt__headline h5 mb-2\">\n              Was ist ein PIM-System?\u00a0            <\/h5>\n            <p class=\"masonry-blog-teaser__txt__excerpt | d-none d-md-block\" style=\"flex: 1 0 auto; \">\n              Hier erf\u00e4hrst du alles, was du \u00fcber Product Information Management (PIM) wissen musst, um deine Daten zentral zu verwalten!            <\/p>\n            <span class=\"primary--link\" style=\"margin-top: auto\">Mehr lesen<\/span>\n          <\/div>\n        <\/a>\n      <\/li>\n\n      \n            <li id=\"masonry-blog-teaser__item-1\" class=\"masonry-blog-teaser__item | rounded overflow-hidden\">\n        <a href=\"https:\/\/4allportal.com\/de\/blog\/dam\/dam-vs-pim\">\n          <div class=\"masonry-blog-teaser__img--frame w-100 d-flex d-md-block align-items-center\" style=\"overflow: hidden;\">\n                          <img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"410\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/Blog_Bloguebersicht_DAMvsPIM.png\" class=\"masonry-blog-teaser__img o-fit--cover o-position--center\" alt=\"DAM vs PIM: Was die Unterschiede sind und wie sie zusammenarbeiten\" style=\"display: block; transition: all .6s ease-in-out;\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/Blog_Bloguebersicht_DAMvsPIM.png 575w, https:\/\/4allportal.com\/wp-content\/uploads\/Blog_Bloguebersicht_DAMvsPIM-300x214.png 300w, https:\/\/4allportal.com\/wp-content\/uploads\/Blog_Bloguebersicht_DAMvsPIM-150x107.png 150w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" title=\"Blog_Bloguebersicht_DAMvsPIM\" \/>                      <\/div>\n          <div class=\"masonry-blog-teaser__txt--wrapper | d-flex flex-column flex-grow-1 p-3\">\n            <div class=\"masonry-blog-teaser__txt__icon--wrapper | d-flex align-items-center flex-wrap\" style=\"gap:1rem 2rem\">\n          \n              \n                                  <p class=\"preheadline\">\n                    Blog                  <\/p>\n                \n                            <div class=\"post-card__category__icon--frame d-flex align-items-baseline\">\n                <p class=\"post-card__category__icon-txt text-uppercase position-relative\"\n                  style=\"font-weight: 600; left: -0.75rem; font-size: 1.4rem\">\n                  product data                <\/p>\n              <\/div>\n                            <div class=\"post-card__category__icon--frame d-flex align-items-baseline\">\n                <p class=\"post-card__category__icon-txt text-uppercase position-relative\"\n                  style=\"font-weight: 600; left: -0.75rem; font-size: 1.4rem\">\n                  product media                <\/p>\n              <\/div>\n                          <\/div>\n            <h5 class=\"masonry-blog-teaser__txt__headline h5 mb-2\">\n              DAM vs. PIM            <\/h5>\n            <p class=\"masonry-blog-teaser__txt__excerpt | d-none d-md-block\" style=\"flex: 1 0 auto; \">\n              Wenn Sie nach DAM-Software suchen, werden Sie auch auf PIM-Systeme sto\u00dfen. In diesem Artikel stellen wir detailliert DAM und PIM gegen\u00fcber und&#8230;            <\/p>\n            <span class=\"primary--link\" style=\"margin-top: auto\">Mehr lesen<\/span>\n          <\/div>\n        <\/a>\n      <\/li>\n\n      \n            <li id=\"masonry-blog-teaser__item-2\" class=\"masonry-blog-teaser__item | rounded overflow-hidden\">\n        <a href=\"https:\/\/4allportal.com\/de\/blog\/pim\/e-commerce-pim\">\n          <div class=\"masonry-blog-teaser__img--frame w-100 d-flex d-md-block align-items-center\" style=\"overflow: hidden;\">\n                          <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/PIM-im-E-Commerce-768x512.jpg\" class=\"masonry-blog-teaser__img o-fit--cover o-position--center\" alt=\"PIM im E-Commerce: So hilft dir die Software, den Erfolg deines Webshops zu beschleunigen\" style=\"display: block; transition: all .6s ease-in-out;\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/PIM-im-E-Commerce-768x512.jpg 768w, https:\/\/4allportal.com\/wp-content\/uploads\/PIM-im-E-Commerce-300x200.jpg 300w, https:\/\/4allportal.com\/wp-content\/uploads\/PIM-im-E-Commerce-150x100.jpg 150w, https:\/\/4allportal.com\/wp-content\/uploads\/PIM-im-E-Commerce.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"PIM im E-Commerce\" \/>                      <\/div>\n          <div class=\"masonry-blog-teaser__txt--wrapper | d-flex flex-column flex-grow-1 p-3\">\n            <div class=\"masonry-blog-teaser__txt__icon--wrapper | d-flex align-items-center flex-wrap\" style=\"gap:1rem 2rem\">\n          \n              \n                                  <p class=\"preheadline\">\n                    Blog                  <\/p>\n                \n                            <div class=\"post-card__category__icon--frame d-flex align-items-baseline\">\n                <p class=\"post-card__category__icon-txt text-uppercase position-relative\"\n                  style=\"font-weight: 600; left: -0.75rem; font-size: 1.4rem\">\n                  product data                <\/p>\n              <\/div>\n                          <\/div>\n            <h5 class=\"masonry-blog-teaser__txt__headline h5 mb-2\">\n              E-Commerce PIM            <\/h5>\n            <p class=\"masonry-blog-teaser__txt__excerpt | d-none d-md-block\" style=\"flex: 1 0 auto; \">\n              In diesem Artikel lernst du, wieso PIM im E-Commerce eine immer gr\u00f6\u00dfer werdende Rolle spielt und wie diese Technologie nicht nur die Ums\u00e4tze deines&#8230;            <\/p>\n            <span class=\"primary--link\" style=\"margin-top: auto\">Mehr lesen<\/span>\n          <\/div>\n        <\/a>\n      <\/li>\n\n      \n            <li id=\"masonry-blog-teaser__item-3\" class=\"masonry-blog-teaser__item | rounded overflow-hidden\">\n        <a href=\"https:\/\/4allportal.com\/de\/blog\/marketing\/brand-management\">\n          <div class=\"masonry-blog-teaser__img--frame w-100 d-flex d-md-block align-items-center\" style=\"overflow: hidden;\">\n                          <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/4allportal.com\/wp-content\/uploads\/brand-management-768x432.jpg\" class=\"masonry-blog-teaser__img o-fit--cover o-position--center\" alt=\"\" style=\"display: block; transition: all .6s ease-in-out;\" srcset=\"https:\/\/4allportal.com\/wp-content\/uploads\/brand-management-768x432.jpg 768w, https:\/\/4allportal.com\/wp-content\/uploads\/brand-management-300x169.jpg 300w, https:\/\/4allportal.com\/wp-content\/uploads\/brand-management-1024x576.jpg 1024w, https:\/\/4allportal.com\/wp-content\/uploads\/brand-management-150x84.jpg 150w, https:\/\/4allportal.com\/wp-content\/uploads\/brand-management-1536x864.jpg 1536w, https:\/\/4allportal.com\/wp-content\/uploads\/brand-management.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"Close-up,Of,A,Female,Designer,Working,On,Multiple,Computer,At\" \/>                      <\/div>\n          <div class=\"masonry-blog-teaser__txt--wrapper | d-flex flex-column flex-grow-1 p-3\">\n            <div class=\"masonry-blog-teaser__txt__icon--wrapper | d-flex align-items-center flex-wrap\" style=\"gap:1rem 2rem\">\n          \n              \n                                  <p class=\"preheadline\">\n                    Blog                  <\/p>\n                \n                            <div class=\"post-card__category__icon--frame d-flex align-items-baseline\">\n                <p class=\"post-card__category__icon-txt text-uppercase position-relative\"\n                  style=\"font-weight: 600; left: -0.75rem; font-size: 1.4rem\">\n                  customer experience                <\/p>\n              <\/div>\n                          <\/div>\n            <h5 class=\"masonry-blog-teaser__txt__headline h5 mb-2\">\n              Brand Management            <\/h5>\n            <p class=\"masonry-blog-teaser__txt__excerpt | d-none d-md-block\" style=\"flex: 1 0 auto; \">\n              Etablieren Sie eine starke Marke auf dem umk\u00e4mpften Markt, um Kunden zu binden und die Konkurrenz abzuh\u00e4ngen. Warum Brand Management so wichtig ist&#8230;            <\/p>\n            <span class=\"primary--link\" style=\"margin-top: auto\">Mehr lesen<\/span>\n          <\/div>\n        <\/a>\n      <\/li>\n\n              <\/ul>\n    <\/div>\n  \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Du brauchen ein PIM? Doch welches? PIM ist nicht gleich PIM. Vermeide diese 11 Fehler, bei der Auswahl eines PIMs und finde die perfekte Software, die auf deine Bed\u00fcrfnisse zugeschnitten ist.<\/p>\n","protected":false},"author":3,"featured_media":33629,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"whitepaper_categories":[235,119,237,51,120],"product_categories":[505],"industry_categories":[],"customer_stage":[449],"content_cluster":[],"persona_categories":[],"class_list":["post-2391","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","whitepaper_categories-pim-de","whitepaper_categories-edu-3","whitepaper_categories-edu-de-4","whitepaper_categories-pim","whitepaper_categories-sel-3"],"acf":[],"_links":{"self":[{"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/whitepaper\/2391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/whitepaper"}],"about":[{"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/types\/whitepaper"}],"author":[{"embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/whitepaper\/2391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/media\/33629"}],"wp:attachment":[{"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/media?parent=2391"}],"wp:term":[{"taxonomy":"whitepaper_categories","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/whitepaper_categories?post=2391"},{"taxonomy":"product_categories","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/product_categories?post=2391"},{"taxonomy":"industry_categories","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/industry_categories?post=2391"},{"taxonomy":"customer_stage","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/customer_stage?post=2391"},{"taxonomy":"content_cluster","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/content_cluster?post=2391"},{"taxonomy":"persona_categories","embeddable":true,"href":"https:\/\/4allportal.com\/de\/wp-json\/wp\/v2\/persona_categories?post=2391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}