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„In short, we were impressed by the modularity and scalability with which you can work in the system. "
Siegfried SchneiderCMO, Red Dot Design
Find out how medizinfuchs.de brings together and manages more than 350,000 products from more than 200 mail-order pharmacies in the 4ALLPORTAL.
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medizinfuchs.de has been the leading price comparison site in Germany and Austria for pharmaceutical and similar products since 2004, with over 200 mail-order pharmacies and stores comparing over 350,000 products. On average, consumers save up to 60% compared to the retail trade on over-the-counter items, whereby not only individual items can be compared, but even entire shopping baskets.
Before using 4ALLPORTAL, medizinfuchs.de faced a major challenge: millions of product data had to be managed efficiently, constantly updated and meet quality requirements.
The previous system was time-consuming, inefficient and required a lot of manual work from the content team.
The development and maintenance of in-house solutions also took up a lot of resources and was always dependent on IT and developers.
This resulted in long approval processes and delayed product launches (time-to-market).
After the attempt to set up its own internal PIM solution failed, medizinfuchs.de set out to find a suitable alternative.
What was needed was a flexible, scalable and user-friendly external solution that was quickly ready for use and could be further developed independently.
Simple operation and the ability to implement adjustments without in-depth programming knowledge were particularly important.
Relieve internal resources and make processes such as data maintenance, quality checks and product launches significantly more efficient.
Thanks to 4ALLPORTAL, we have not only saved time and money, but also significantly improved our data quality – with less effort than ever before!
In the end, 4ALLPORTAL was chosen because of its fast implementation, intuitive operation and flexible customization options.
medizinfuchs.de now uses a central platform that makes managing product data much easier.
Master data can be easily imported. This allows content and SEO teams to monitor product changes and data quality and carry out updates at lightning speed.
At the same time, the development team is relieved, as the administrators do not need any programming knowledge for adjustments thanks to the intuitive interface.