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DAM vs Cloud Storage

What are the differences between DAM and cloud storage and which solution is right for your company? In this article, you will learn in detail when you need which solution.

DAM vs. CMS

Discover the key differences between DAM and CMS and find out which system will help your company to manage digital content more efficiently and optimize workflows!

DAM Prices

Find out what costs you should calculate for a Digital Asset Management solution and which DAM Prices are common on the market.

Data Model

What is a “Data Model” in the context of software and what significance does it have for the system architecture, system stability, flexibility and scalability of an application?

Data Harmonization

Learn how data harmonization optimizes your business processes and supports your department in information harmonization.

What is ERP?

What is ERP and why are ERP systems indispensable for many companies? You can learn all about their use, benefits and functions here!

Master Data: Definition & Meaning

What is master data and what types are there? Learn all about the most important characteristics that influence your data quality!

Data Management

Find out what is meant by data management, what types of data storage there are and which systems are preferred by companies.

The 7 Most Important PIM Integrations

If you’re looking for PIM software and are wondering which interfaces and integrations your new solution should have, you’ve come to the right place. In the following article, we highlight the seven most important PIM integrations that will continue to be highly relevant in the future.

PIM costs: What does a PIM system cost?

Perhaps you are currently looking for a PIM solution for your company and are asking yourself the question: “What does a PIM actually cost?”. In this article, you can find out which costs you should calculate and which prices represent a typical industry average!

What is Omnichannel Retail?

Learn how to dramatically improve the customer experience with omnichannel retail.

What is Product Data Management (PDM)?

How can a PDM system help your company to optimise processes and create transparency? In this article, you will get a comprehensive overview of PDM, its importance and how it can be used effectively in companies.

What is Product Lifecycle Management (PLM)?

In an increasingly complex business world, Product Lifecycle Management (PLM) is crucial for managing products efficiently from idea to market launch. Erfahre, wie PLM-Systeme deinem Unternehmen helfen können, Kosten zu senken, die Produktqualität zu verbessern und wettbewerbsfähig zu bleiben.

Product Life Cycle: Definition & Phases

The product life cycle tracks a product’s journey from launch to withdrawal. Learn how understanding its phases helps retailers and webshops boost market position and extend product lifespan.

How to optimize your Product Information in 7 Steps

What is product information, and how can it influence customers’ purchasing decisions?

What is Omnichannel Commerce? 

Learn what omnichannel commerce is and how it is essential to a better customer experience.

The 5 Best Omnichannel Strategies

In our digitally networked world, it is more important than ever for companies to offer seamless and effective communication across all channels.

Omnichannel vs. multichannel: The key 8 differences

In a digitalised world, omnichannel and multichannel are key marketing strategies. This article explains their differences, advantages and disadvantages and helps you to find the best strategy for your company.

Omnichannel Marketing: Definition, Goals & Examples

In this article, you will learn how omnichannel marketing works, the benefits it offers, and how it differs from traditional multichannel marketing. You will also see some successful examples and get tips on what tools can help you implement it.

GS1: The role of Global Standards in the Global Supply Chain

Find out what GS1 is and why the “Globals Standards” play an essential role in the global supply chain for many companies.

Modern Data Stack

A modern data stack (MDS) is a modern data architecture that comprises various components for efficiently integrating, storing and analysing data. In contrast to traditional legacy data stacks, the MDS is flexible, scalable and cost-efficient. At the same time, it helps you to reduce the susceptibility to errors in your system landscape and can make a significant contribution to reducing costs.

Product Content Syndication: Your Guide to Omnichannel Marketing and Content Distribution

Product Content Syndication (PCS) is the key to successful omnichannel marketing. This process not only helps you to reach a wider audience, but also ensures accurate product information on all sales channels

How to put an end to data drama: 5 shortcomings that a DAM alone can’t defeat 

The daily handling of images and the organization of digital assets are challenging. Although digital asset management (DAM) offers many advantages, it cannot remedy certain deficits on its own. Get to know PIM!

Software tendering: What is an RFP and what do I need to look out for?

Are you in the process of compiling a catalog of requirements for an upcoming tender or RFP? In this guide, we show you exactly what you should look out for when searching for a DAM, PIM, ERP or MDM solution.

Implementing DAM software: Your guide for maximum project success

Planning a DAM solution? Our guide, backed by 100+ projects, ensures a smooth, cost-effective start!

What is Digital Asset Management

Read here what Digital Asset Management is and can do. Plus: We reveal 12 good reasons why a DAM system is worthwhile for you.

Web to Print

Produce print products and advertising materials easily, quickly and cost-effectively using web-to-print solutions. Modern creative production workflows with Web2Print and DAM.

Text Management

With Product Information Management, you can manage text modules efficiently. Create recurring text modules and clean up your file storage at the same time.

Thesaurus tagging

Simplified keywording through thesaurus function. Always find the right asset in your digital asset management through optimized searches.

Master Data Management

Are you tired of gathering your data from different data systems? If you manage a large amount of data, you need a master data management system.

Digital Rights Management (DRM)

What is Digital Rights Management (DRM) and how does DRM software help you manage digital rights?

Brand Management

Establish a strong brand in the competitive marketplace to retain customers and outpace the competition. Why brand management is so important and how to do it right.

Image Database Software

An image database is that indispensable for companies: Discover the benefits of an image database, how companies can use it properly, and how you can benefit too.

Data Governance

Marketing Trends 2023

The future of retailing is clearly moving in the direction of e-commerce – and this is also reflected in marketing trends.