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Siegfried SchneiderCMO, Red Dot Design
Artificial intelligence is currently one of the most exciting topics – and not just for tech nerds, but also for anyone who regularly deals with marketing, content or design. The creation of AI images in particular has completely changed the way we work with images and visual content.
With tools like ChatGPT, you can now create stunning images in seconds without having to be a graphics professional. Creating images from text has never been so easy, efficient and versatile.
This article shows you how creating ChatGPT images can be a real game changer for you – whether you’re a marketer, social media manager, designer or just curious. Because you no longer need expensive equipment or years of Photoshop experience to generate impressive images.
With just a few clicks and the right description, you can create unique images that you can use directly for your content or your next marketing campaign. Learn how to write the best prompts, what you should pay attention to when it comes to image rights and which AI tools and platforms are really useful.
Discover everything you need to know to get the best out of your ideas with modern generative AI in this guide.
Since GPT-4o, you can use ChatGPT to create AI-generated images based on your text input, something that does not yet exist. This lowers the threshold for anyone who may have previously failed due to complicated technology or a lack of design skills.
To use the ChatGPT function to create visual content, simply click on the “Visualize something” button.
You can then enter your prompt in the text input field. ChatGPT takes your input as a starting point and translates it into visual content using the latest AI technology. This allows you to generate a customized AI image that exactly matches your specifications in just a few seconds.
Whether realistic, cartoonish or in the style of famous artists – anything is possible as long as you formulate your wishes as precisely as possible. No matter how absurd your image description may be: With ChatGPT, you can generate AI images that set no limits to your creativity.
AI-supported image generation with ChatGPT is based on the principle of so-called “prompt-to-image” transformation. You enter a detailed prompt – for example:
“A futuristic robot in neon light, in the style of a digital painting, 16:9 format.”
The more precise and accurate your detailed description is, the closer the generated image will be to your desired result. You describe what you have in mind – and ChatGPT implements it technically. The aspect ratio also plays a role here (e.g. square for Instagram or banner format for websites).
You can also use the input to determine colors, lighting moods or perspectives. You will achieve the best results if you stick to the rule of thumb: The more accurate and precise your description, the higher quality and more suitable the result will be. This technique makes the creation of images quick, intuitive and accessible to everyone.
You don’t need any programming skills to create an image with ChatGPT. You simply start with a clear goal: “What do I want to visualize?” – Enter a precise description of your desired scene in the chat field – that’s your prompt.
The image creation is then automated: ChatGPT processes your information and delivers a finished image within a few seconds. Make sure to specify the desired aspect ratio (e.g. 16:9 or square) if you have special requirements.
If you want to increase the number of images you can create per day, use different tools or upgrade options if necessary. With a little practice, you will realize that you have a lot of control over the end result with just a few words.
ChatGPT offers a free version that already contains the most important features. This allows you to create images in seconds without a paid subscription. Simply formulate your request and have your individual picture delivered – it really works within seconds!
Especially if you need visuals for social media, a presentation or a blog post quickly, this is unbeatably practical. The results are often impressive from the very first attempt, as the AI draws from a wide range of styles, colors and layouts.
If you have special requirements, an A/B test is worthwhile: create different variants by changing small details in the prompt. This will give you a direct comparison and you can select the desired result.
AI is now also a real help for logos and brand elements. Many companies use AI to generate initial drafts and thus save time in the creative process. Important: Always pay attention to trademark-protected elements and use the generated logos as inspiration, not as the final trademark.
With ChatGPT or other tools, you can simply create your logo or motif as an AI image and change the image or adjust details later if necessary. Color variations or different styles are also possible without much effort. However, always observe the guidelines for AI images in corporate design and check whether the result really suits your brand.
With AI, you have the freedom to choose from a variety of image styles. Whether you want a picture in the style of well-known artists, a modern, minimalist motif or something completely abstract – your text input determines the result. Experiment with art styles and different styles.
This gives you high-quality images that perfectly match your branding, blog or social media presence. The combination of AI and design in particular opens up many creative possibilities for you to achieve a visually unique result with little effort.
Whether AI images for product visualizations, portraits or completely abstract works of art – the range is huge. With the right prompts, you can present any topic in a suitable visual language. This is particularly practical if you need several variants or want to show a topic from different angles.
AI makes it possible to constantly test new approaches and compare different looks. You can also use AI visuals to quickly create prototypes for presentations, social media or advertising campaigns.
This saves you valuable time in the design process and allows you to concentrate fully on the content without having to spend hours working with graphic tools.
If you want to create professional AI images, you should follow a few basic rules. In addition to the image content, you should also describe the style of the scene shown in order to achieve even better results. Simply use the following list as a guide when creating your AI images so that you don’t forget anything:
The issue of image rights for AI-generated images is complex. Basically, when you create an image with an AI, certain rights and obligations arise. In most cases, the right of use remains with the creator – i.e. you.
Aber: Lies immer die jeweiligen Bedingungen des Tools durch, denn manche Anbieter behalten sich Rechte vor oder verlangen eine Attribution. Achte darauf, keine geschützten Motive zu verwenden, und prüfe, ob deine Kreationen wirklich frei von Rechten Dritter sind.
If in doubt, it is better to ask once more than risk expensive warnings later!
Especially if you use images for advertising, websites or social media, you must pay attention to the issue of trademark protection. Do not use logos or motifs that belong to another company and check whether the AI images are really free to use.
Many tools have separate rules for private and commercial use – read these terms of use carefully.
Some providers grant you extensive rights of use as long as you do not use the AI images as an official logo or trademark. Others require a mention or completely restrict commercial use.
When dealing with AI, you should also pay attention to safety measures. Many tools now automatically check whether a prompt violates the guidelines – for example, if you generate images of real people (especially celebrities or politicians).
This protects you from legal problems and is also an ethical guardrail. Find out which rules apply to the tools you use and adhere to the guidelines for AI image generation. This way, you are always on the safe side legally and can use your visuals without any worries.
AI image creation is fundamentally different from traditional image editing. While with Photoshop & Co. you change an existing image manually, with generative AI the image is completely recreated – based on your text input. The result is often surprising and inspires new ideas, as the machine draws on huge amounts of data.
Many tools offer a free version that is perfect for testing. For professional use or extensive projects, there are usually paid upgrades. Always read the respective terms and conditions and check how many images per month or day you are allowed to create free of charge.
The image creation works by you sending a text input, the AI analyzes it and creates the desired image from it – within seconds. Complex algorithms and image databases run behind the scenes, making the process extremely fast.
The number of images created per day depends on the respective provider. Many platforms also offer the option of sharing your work directly – for example in communities, social networks or design portals. If you use images of well-known personalities, pay attention to the respective rights and specifications.
Image generation with ChatGPT is simple, fast and opens up new creative possibilities – for both experienced designers and newcomers to marketing. With the right text input, you can create stunning images for any purpose, regardless of your design experience.