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Transaction Data

Find out how transaction data differs from master data and what significance it has for general business operations.

What is ERP?

What is ERP and why are ERP systems indispensable for many companies? You can learn all about their use, benefits and functions here!

Master Data: Definition & Meaning

What is master data and what types are there? Learn all about the most important characteristics that influence your data quality!

Data Management

Find out what is meant by data management, what types of data storage there are and which systems are preferred by companies.

The 7 Most Important PIM Integrations

If you’re looking for PIM software and are wondering which interfaces and integrations your new solution should have, you’ve come to the right place. In the following article, we highlight the seven most important PIM integrations that will continue to be highly relevant in the future.

What is Product Experience Management (PXM)?

Discover how PXM (Product Experience Management) can optimize and improve the customer experience across all sales channels.

What is Omnichannel Retail?

Learn how to dramatically improve the customer experience with omnichannel retail.

What is Product Data Management (PDM)?

How can a PDM system help your company to optimise processes and create transparency? In this article, you will get a comprehensive overview of PDM, its importance and how it can be used effectively in companies.

What is Product Lifecycle Management (PLM)?

In an increasingly complex business world, Product Lifecycle Management (PLM) is crucial for managing products efficiently from idea to market launch. Erfahre, wie PLM-Systeme deinem Unternehmen helfen können, Kosten zu senken, die Produktqualität zu verbessern und wettbewerbsfähig zu bleiben.

Product Life Cycle: Definition & Phases

The product life cycle tracks a product’s journey from launch to withdrawal. Learn how understanding its phases helps retailers and webshops boost market position and extend product lifespan.

What is Omnichannel Management?

Learn how to manage and control various sales channels to map a seamless customer journey.

What is Omnichannel Commerce? 

Learn what omnichannel commerce is and how it is essential to a better customer experience.

The 5 Best Omnichannel Strategies

In our digitally networked world, it is more important than ever for companies to offer seamless and effective communication across all channels.

Omnichannel vs. multichannel: The key 8 differences

In a digitalised world, omnichannel and multichannel are key marketing strategies. This article explains their differences, advantages and disadvantages and helps you to find the best strategy for your company.

Omnichannel Marketing: Definition, Goals & Examples

In this article, you will learn how omnichannel marketing works, the benefits it offers, and how it differs from traditional multichannel marketing. You will also see some successful examples and get tips on what tools can help you implement it.

MLR-Review

The MLR review process, which includes medical, legal and regulatory components, is critical for highly regulated industries such as pharmaceuticals.

Modern Data Stack

A modern data stack (MDS) is a modern data architecture that comprises various components for efficiently integrating, storing and analysing data. In contrast to traditional legacy data stacks, the MDS is flexible, scalable and cost-efficient. At the same time, it helps you to reduce the susceptibility to errors in your system landscape and can make a significant contribution to reducing costs.

Product Content Syndication: Your Guide to Omnichannel Marketing and Content Distribution

Product Content Syndication (PCS) is the key to successful omnichannel marketing. This process not only helps you to reach a wider audience, but also ensures accurate product information on all sales channels

How to put an end to data drama: 5 shortcomings that a DAM alone can’t defeat 

The daily handling of images and the organization of digital assets are challenging. Although digital asset management (DAM) offers many advantages, it cannot remedy certain deficits on its own. Get to know PIM!

Software tendering: What is an RFP and what do I need to look out for?

Are you in the process of compiling a catalog of requirements for an upcoming tender or RFP? In this guide, we show you exactly what you should look out for when searching for a DAM, PIM, ERP or MDM solution.

Ecommerce PIM

In this article, you will learn why PIM is playing an increasingly important role in e-commerce and how this technology can not only increase your online store’s sales, but also significantly reduce the returns rate.

What is Digital Asset Management

Read here what Digital Asset Management is and can do. Plus: We reveal 12 good reasons why a DAM system is worthwhile for you.

Web to Print

Produce print products and advertising materials easily, quickly and cost-effectively using web-to-print solutions. Modern creative production workflows with Web2Print and DAM.

Text Management

With Product Information Management, you can manage text modules efficiently. Create recurring text modules and clean up your file storage at the same time.

Thesaurus tagging

Simplified keywording through thesaurus function. Always find the right asset in your digital asset management through optimized searches.

E-Commerce DAM

The Corona pandemic continues to hold our world in check. Local retail service providers in particular have been hit hard by the crisis. But what is the situation actually like in e-commerce?

Digital Rights Management (DRM)

What is Digital Rights Management (DRM) and how does DRM software help you manage digital rights?

Brand Management

Establish a strong brand in the competitive marketplace to retain customers and outpace the competition. Why brand management is so important and how to do it right.

Image Database Software

An image database is that indispensable for companies: Discover the benefits of an image database, how companies can use it properly, and how you can benefit too.

Data Governance