„In short, we were impressed by the modularity and scalability with which you can work in the system. "
Siegfried SchneiderCMO, Red Dot Design
product data
19 min
Find out what costs you should calculate for a digital asset management solution and what prices are common on the market. We also take a look at the various features and factors that significantly influence the pricing of a DAM solution.
Investing in Digital Asset Management (DAM) software raises a key question for many companies: What does such a solution actually cost, and how are the prices made up?
For those who are just starting out with DAM systems, the price may seem like a closed book. However, it is worth taking a closer look at this question, as a well-chosen DAM solution can not only optimize the handling of digital content, but also save costs in the long term.
This article takes you on a journey through the various factors that determine the price of DAM software. We explain why storage space, number of users and range of functions play a role and show you how to find the right solution for your company.
Digital Asset Management, or DAM for short, is a system for organizing and managing digital content. This includes images, videos, PDFs, presentations and other media files that are often stored in different locations in companies – on local computers, in emails or on external hard drives.
Many teams are familiar with the chaos that can ensue: You spend hours searching for the right file or use outdated versions.
This is where a DAM system comes into play. It provides you with a central location where you can store all this content in a structured way, add metadata and easily find it again. At the same time, it enables clear rights management so that only authorized persons can access the content.
Screenshot: So nutzt TEEKANNE das 4ALLPORTAL DAM.
The advantages of a DAM system are obvious:
However, the price of a DAM solution depends not only on its functionality, but also on how it is integrated into your company and what individual requirements exist.
While the costs for simple “out of the box” solutions are usually very simple and straightforward, the costs for DAM software are somewhat different. Due to the immense variety in which a DAM solution can be configured and expanded, there is rarely a “standard”.
To give you a better overview of what prices are common on the market and what average costs you should expect, we have listed the biggest influencing factors for you below.
If you are looking for a DAM solution and are interested in our pricing model or would like to compare the various price packages, take a look here. You also have the option of downloading a detailed price list as a PDF.
The management of user roles and access rights is one of the most important functions of a DAM system. Especially in larger companies with several departments, it is crucial that not every user has access to all files.
Most providers calculate the costs per user or access license. The more people who need access to the system, the more expensive the solution becomes. But why is that the case?
There are usually inexpensive starter packages for small teams, while larger companies often have to resort to customized solutions that are specially tailored to complex requirements.
The choice between a cloud-based solution and an on-premise installation is one of the biggest factors influencing DAM costs. Each variant has its own advantages and disadvantages, which are also reflected in the price.
Cloud-based DAM systems are provided as SaaS solutions (Software-as-a-Service). You pay a monthly or annual fee and have access to the latest version of the software at all times.
With on-premise solutions, the software is installed directly on your company’s servers. This means that you have full control over your data, but are also responsible for its maintenance.
Advantages:
Cost factors:
The decision between Cloud and On-Premise often depends on your budget, IT strategy and data protection requirements.
A DAM system offers a wide range of functions that are included as standard in most solutions. These basic functions are crucial for the organization and management of digital content.
These basic functions are usually included in the entry-level packages. Extended features such as API integrations, automation or AI-supported search functions naturally increase the price.
Professional project support is an often underestimated factor that contributes significantly to the success of DAM implementation. Providers such as 4ALLPORTAL offer comprehensive support that goes beyond simply providing the software.
These services increase the initial costs, but avoid problems later on and ensure smooth use of the system.
Standard solutions often do not cover all needs, which is why many providers offer the option of developing individual modules.
These kinds of individualization increase the investment costs, but offers great added value as it significantly increases efficiency, productivity and an error-free database for different use cases across the company.
The combination of DAM and PIM (Product Information Management), as is the case with 4ALLPORTAL, for example, offers a holistic data management solution for companies that want to manage product information, master data and digital media.
The implementation of such a solution is more cost-intensive, but saves resources in the long term and increases efficiency as well as the Time-to-Market for new products.
The cost of DAM software depends on many factors: Storage space, number of users, range of functions and the choice between cloud and on-premise. But regardless of the price, a well-chosen DAM solution is an investment in the efficiency and productivity of your company.
With the right advice and a provider like 4ALLPORTAL, you can ensure that the solution is perfectly tailored to your needs and offers real added value in the long term.
Daniel Lücke
Director Software Solutions
Gemeinsam mit meinen Kollegen versuche ich, unser Produkt jeden Tag besser zu machen und der Partner zu sein, der unseren Kunden hilft, erfolgreich mit ihren Medien- und Produktdaten zu arbeiten.