Brandshop

Manage all your brand data and offer your individual marketing materials via self-service. In BrandShop, employees and third parties create their own materials online in your corporate design in just a few clicks – without any special design knowledge.

Easy Brand Management

Brandbook, logo files and smart templates: ensure a consistent brand image by centrally managing and issuing your brand data. Your employees use templates to create marketing materials that comply with your CI guidelines. More than one brand: the brand module of the 4ALLPORTAL lets you manage unlimited brands, adapted to your brand strategy.

Creative Automation with BrandShop

The BrandShop module of the 4ALLPORTAL automatically creates marketing materials for you. The web shop features smart templates, which can be edited using the data from your DAM and PIM systems. In just a few clicks, you can create business cards, printed ads, product packaging, and more.

  • Cloud vs. On-Premise

    Use the 4ALLPORTAL DAM software according to your company’s requirements either in the cloud or on-premise on your own server. Save resources and leave the operation to 4ALLPORTAL or run the system on your own servers if required.

  • Extremely configurable

    The 4ALLPORTAL offers a solid basis with a wide range of extension and configuration options.

  • Flexible and Scalable

    Numerous modules and connectors offer a high degree of customizability of the software to make your very individual workflows as efficient as possible.

How the BrandShop works

The BrandShop is a closed web shop that only selected people can access – you, your employees, partners, and service providers.

Brand Management in the DAM System

The brand module is a central hub for all brand-specific information, files and templates. Every employee knows exactly where to find all your brand data and suitable templates to create CI-compliant materials.

Smart Templates: easily create templates

Your marketing team creates smart templates for all publishing channels via a third-party system. You can use various templates from providers such as CHILI publish, or create your own templates from scratch.

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Managing DAM & PIM data for Smart Templates in hyper-speed dynamic promotions

Dominic Vieregge, Sales and Marketing Director at 4ALLPORTAL together with Gerd Van Gils, Account Executive at CHILI publish will show how you can leverage Smart Templates combined with PIM/DAM data to automate digital and print output creation.

Edit templates online

A smart template is similar to a layout template with placeholders, which is edited online in the BrandShop. The smart template adapts to the publishing format based on the defined design. Meanwhile, the 4ALLPORTAL serves as a database and provides the files and content to fill in the smart template. What’s special about it: only completed and approved data and files are available on the 4ALLPORTAL.

Web-to-print: Send print orders directly

After editing the smart template, the BrandShop automatically creates the print-ready file, which you can send directly from your web shop to your chosen printing company. You can use your preferred shop system, such as Magento or Shopware.

The smart template has already been coordinated with the printing company and only the approved layout elements can be edited. Accordingly, there is no need for additional approvals and the file can go directly to print.

In a nutshell: Brand management on the 4ALLPORTAL

  • CD-COMPLIANT MATERIALS

    Every letter, every flyer, every presentation: Thanks to the central management of your brand data and smart templates, all your marketing and sales materials are consistent with your corporate design.

  • LESS WORK FOR YOUR MARKETING TEAM

    Your sales staff and partners can simply order their own materials in the BrandShop. The intuitive smart templates can be edited without any design knowledge.

  • ALWAYS UP TO DATE

    When editing smart templates in your BrandShop, you always get the latest data from the 4ALLPORTAL. Only approved images and files are made available for use. Changes made on the 4ALLPORTAL are immediately available in the BrandShop.

  • 3D VISUALIZATION OF THE END PRODUCT

    Our BrandShop 3D Simulator visualizes your advertising material directly in your chosen environment or shows the new product packaging on the simulated product.

  • ONE DATA SET, UNLIMITED MARKETING MATERIALS

    With only one data set, e.g. a product, you get unlimited smart templates to work with. In just a few seconds, you can create the media files for all your publishing channels, such as social media posts, Amazon Marketplace, Google Ads, flyers, mailshots, newsletters, your online shop, and more.

  • INTUITIVE CREATION

    Only the approved elements of the smart template can be edited. For example, you can select individual products for a flyer and replace the details, such as the product image, price and description, via drag and drop.

The most important benefits of the brand module

Easily manage your assets

As an extension of the DAM system, the brand module provides the same practical functions, such as task management, approvals and visual corrections. The DAM handles smart templates like any other asset and, likewise, creates versioning, a usage history or an evolution tree. This makes the creation process of the smart template just as quick, efficient and transparent.

Create individual marketing materials online

Create your printable marketing materials with your 4ALLPORTAL, quickly, easily and directly in your browser – without any additional design programs or licenses. Simply adapt the smart templates to your needs, just like in any conventional print-on-demand shop. While doing so, the corporate design specifications are firmly defined and cannot be edited. Images, information and text modules can be pulled directly from 4ALLPORTAL, where only approved data is available for use.

Scale up your marketing and sales

Scale up via sales partners and provide your partners with all your marketing materials via self-service. The freely configurable roles concept grants third parties controlled access to the relevant data and files.

By connecting the 4ALLPORTAL to CMS and shop systems and using smart templates, you can automate the maintenance of individual pages and ensure that the latest data is used. The 4ALLPORTAL allows you to automate many of the work steps involved in sales and marketing, and thus scale up your processes.

A system for today and tomorrow

The brand module lets you manage an unlimited number of brands, making it suitable for use by marketing agencies or large, growing companies. There is no limit to what you can do with the 4ALLPORTAL; an entire team of developers and an international network of partners is working to further develop and optimize the software and create more connection options, every single day. As a result, the 4ALLPORTAL meets all your individual requirement today and is already developing to meet them tomorrow.

the success of our customers

  • Oliver Kleine

    Managing Director

    There were situations where truly excellent photos never made it to the printers because only a small percentage of the staff knew of their existence. For all of the above reasons, glaskoch began their quest for an appropriate digital asset management software. Their search led them to 4ALLPORTAL working out of Gütersloh.

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  • Matthias Steggemann

    CEO

    With a so-called ‘e-ticket’, we can make selected assets available to customers in multiple formats and for a limited period of time. For us, it is important that our customers don’t have direct access to our media database

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  • Pascal Monnerat

    Media Consultant

    For us the 4ALLPORTAL was the first and right choice from the beginning. The team of developers can get a lot done in a short time and without complications.

  • Matthias Annaheim

    Digital Marketing Manager

    Working with 4ALLPORTAL was extremely straightforward and the system was installed amazingly quickly. With the help of training courses, video tutorials and manuals, and thanks to its highly intuitive user interface, the 4ALLPORTAL DAM was very quickly and positively received by our employees. For us, the investment has paid off enormously: our company employees spend about 50 percent less time searching for the right assets. We will achieve our return on investment – calculated very conservatively – after no more than two years.

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  • Ines Schwender

    Team Manager Advertisement

    With 4ALLPORTAL and the digital asset management module, we finally have a central system that can be accessed by different departments as a data source. This allows us to maintain consistency in our use of image materials—guaranteed. As a result, 4ALLPORTAL is an essential part of our workflow today. In 4ALLPORTAL, we’ve also found a partner with an in-depth understanding of our processes and a partner who offers dependable support.”

  • Helen Kamender

    Marketing Manager

    We have found with the 4ALLPORTAL DAM much more than just a system to structure our flood of data: in addition to data administration and file management, we now also handle the majority of our work processes and the associated communication via one central system. In addition, we have integrated a great feature with the full text search, which literally lets us find the needle in the text haystack!”

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  • Matthew Patulski

    Project Manager

    At the end of the day I was most impressed by the software's flexible customization options. They really helped me to optimize my workflows.

  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    We’re already done with the most important thing – the product photos – so that the employees can continue to carry out their core competencies. The company was founded in 1984. Since then, every event, exhibition or celebration has been documented with photos. There are several gigabytes of material from that. I think we significantly underestimated what was still lying around and needed to be added.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    Our marketing operates very differently now. If I need an image collection, I no longer need someone from Marketing to upload it to OneDrive for it to be shareable. They can easily put it together for me and I can download it myself, directly from 4ALLPORTAL. In our company, we usually take the pictures ourselves, and with our colleagues instead of models. With the traffic light system, there’s no risk of beautiful visuals suddenly ending up in a magazine, where the person in the photo might then discover themselves without warning.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    In the past, people stored a RAW format on their PC, developed a TIFF or PSD from that, then stored that on the server. But people also sometimes kept the RAW file, made a JPEG out of it, and then stored the RAW, the JPEG and the TIFF. Now there is only one original, which can be downloaded in various formats using download profiles.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    In the past, if you made a product presentation, you had to go to marketing and say, 'I'd like the images for that.' Today, you type that into the search and download it yourself.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    Photo, product photo, and then other fields are populated, up to and including keywords. For recurring image types, there are folders with automatic keywording and metadata assignment. That already saves a lot of time

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    After the installation, the 4ALLPORTAL consultant familiarized us with the system and we got a half-day admin training. at course, I don't show all the features if it's a person from the event area, for example, because the extensive features are not needed by everyone. But with mixed groups from User Experience, Internal Communications, and Marketing, I do the larger tour with all the features.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    In the end, there was a huge mind map that no one knew their way around because our requirements were so complex. Only René from 4ALLPORTAL had a pretty good overview. And now everything is just the way we wanted it. It was all very positive.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    It was all there already and we had the opportunity to customize some more also in terms of role configuration, which was important because of the different stakeholders.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    What shouldn't happen is that several individual adjustments have been implemented and then an update doesn't work because you have to go back to the configurations afterwards. After all, before the changeover, our international colleagues always had to contend with long loading times for the preview images. And for our creatives, it was significant that they could drag the photos from the software directly into Adobe InDesign and link them.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    Marketing and sales is a pretty big area for us, staff-wise and file-wise. We have many product images or screenshots from our software. We also plan to add product brochures in the future, which can be stored and previewed directly in 4ALLPORTAL.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    The complexity had to be reduced. We found it to be highly adaptable and the standard version was already very good,” she said, listing some of the advantages. However, a few practical features could still be added through minor adaptations.”

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    It was simply no longer workable, with thousands of folders in which everything was contained in a kind of organized chaos but could not really be located,” Jeannine Walser said. That’s when we decided: We need a searchable tool where the versioning is clear and the assets can be linked. For example, if there is a consent form stating that certain photos can be used for external purposes like product brochures, then you can easily link those to the images.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    In the past, we didn't have a tool to manage our product photos and other digital assets. We had everything on a file server - in a folder with thousands of subfolders. Namely, in the subfolder of the subfolder of the subfolder. Also, managing access permissions was quite complicated, as due to various activities some subfolders that were not relevant to their activities were hidden. This made not only searching and saving difficult, but also administration.

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  • Jeannine Walser

    Information Systems Manager for Digital Workplace and Collaboration

    We install smaller updates ourselves once a month, so the system is always updated. And if a problem does crop up, we can submit a ticket to 4ALLPORTAL Support and they will take care of it.

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  • Raymond Jackson

    Project Manager

    We have already received a great deal of positive feedback on the 4ALLPORTAL DAM: Our in-house colleagues praise the system thanks to the great user experience and seeing their actual workload reduce. Our marketing and graphics department alone saves about 20% time since data can now be found quickly by colleagues thanks to the excellent search function. As a result, the phone rings less and fewer support queries are landing in inboxes. And local dealers and window manufacturers are also just as enthusiastic: Finally, there’s no need to constantly send e-mails back and forth, and they can find their assets in a modern system.

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  • Matthias Wiediger

    Project Manager

    For us, this is tantamount to a quantum leap in our workflows: Inefficiently handling assets and metadata cost us a great deal of time and caused no end of stress. That is now a thing of the past since combining 4ALLPORTAL and the programming software. When you consider how central the topic of image data management has become for TV broadcasters and that we are now able to cut our working time by around 30% in this regard, we have taken a huge step forward in digitization.

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  • Anne Mette Alfken

    Responsible for maintaining the Online Shops

    The main goal was to purchase a system that offered an image database with really good search capabilities and supported digital workflows. A quick and clear preview of the files you are looking for should also be included.

  • Anne Mette Alfken

    Responsible for maintaining the Online Shops

    If the appointment works for us, we make the update and can quickly get back to work with the system. The things that were completely new were explained to me then in a brief training session.

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  • Anne Mette Alfken

    Responsible for maintaining the Online Shops

    It might take me fifteen minutes if I'm demonstrating the functions to someone. Otherwise, the only thing that helps is trying things out and asking questions. If we ever have questions, we get straightforward help. They're very nice and quite patient.

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  • Anne Mette Alfken

    Responsible for maintaining the Online Shops

    When you reach a certain number of files, you simply need a new, modern and powerful system. The main goal was to purchase a system that offered an image database with a really good search function and supported digital workflows. A quick and clear preview of the files you are looking for should also be included. There's so much you can do with 4ALLPORTAL and it's absolutely self-explanatory.

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  • Katrin Meiners

    Senior Project Manager

    Rights sharing has also become much more efficient with 4ALLPORTAL. The same is true for agency access. Now we can quickly exchange assets with people outside the system. And we now have much closer collaboration with agencies and external retouchers.”

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  • Dominic Brezinski

    Head of CEWE MediaAssets

    I have a feeling that there is a willingness to work together long term on both sides. 4ALLPORTAL is not a provider that tells you to submit a ticket when you have a problem, and then takes three days to handle it because nobody cares.

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  • Katrin Meiners

    Senior Project Manager

    The big chunk is almost finished now, of course, but new requirements are always being added. But we keep ordering new adaptations and features, and we are also working together on the configuration.”

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  • Dominic Brezinski

    Head of CEWE MediaAssets

    Overall, we can say those synergies can be put to use very well with 4ALLPORTAL,” Dominic Brezinski added. All CEWE locations use the new DAM system. We also plan to grant all third-party systems that process images access to 4ALLPORTAL for these images via interfaces, so that images will only have one home. Namely, the 4ALLPORTAL.”

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  • Katrin Meiners

    Senior Project Manager

    We have much better availability of assets. Everything is in one data port , and assets can be shared, which has become extremely efficient. Interaction between departments has become easier – making files available, the workflows. And when using it, it’s immediately clear what I’m allowed to use an asset for.”

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  • Dominic Brezinski

    Head of CEWE MediaAssets

    We have a lot of stock photos, as well as our own creations. This means that rights management is important. We also have business partners who provide us with photos we can only use for their photo services.”

    read more
  • Dominic Brezinski

    Head of CEWE MediaAssets

    We asked all possible locations beforehand what the use cases were so we could select a system that came closest to our needs. Then we looked around the market, shortlisted possible providers and carried out a complex bidding process. In the end, 4ALLPORTAL prevailed over the other competitors.”

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  • Janine Blechschmidt

    Project Management Advertisement

    4ALLPORTAL help us structure our media data and manage it from a central location. The software is well-designed and very user-friendly, and the service was always professional. 4ALLPORTAL always had expert answers to our trickiest questions and problems. If we had to do it all again, we would still choose 4ALLPORTAL!”

    Read more
  • Sven Feurer

    Brand Manager

    We were looking for a product that’s fast, can be connected directly to InDesign and isn’t licensed per user. That’s exactly what we found in 4ALLPORTAL and the DAM module from 4ALLPORTAL. It was also important for us to establish good contact with the provider, so that our product feedback would be taken on board and we’d be treated as more than a number. We found this and more in 4ALLPORTAL.

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  • James Gabele

    Account Executive

    The 4APPs also enable us as 4ALLPORTAL partners to easily integrate a 4APP into the Digital Asset Management or to install a Product Information Management. Simply great!

  • Pascal Monnerat

    Media Consultant

    For us the 4ALLPORTAL was the first and right choice from the beginning. The team of developers can get a lot done in a short time and without complications.

  • Matthias Annaheim

    Digital Marketing Manager

    Working with 4ALLPORTAL was extremely straightforward and the system was installed amazingly quickly. With the help of training courses, video tutorials and manuals, and thanks to its highly intuitive user interface, the 4ALLPORTAL DAM was very quickly and positively received by our employees. For us, the investment has paid off enormously: our company employees spend about 50 percent less time searching for the right assets. We will achieve our return on investment – calculated very conservatively – after no more than two years.

    read more
  • Matthew Patulski

    Project Manager

    At the end of the day I was most impressed by the software's flexible customization options. They really helped me to optimize my workflows.

  • Janine Blechschmidt

    Project Management Advertisement

    4ALLPORTAL help us structure our media data and manage it from a central location. The software is well-designed and very user-friendly, and the service was always professional. 4ALLPORTAL always had expert answers to our trickiest questions and problems. If we had to do it all again, we would still choose 4ALLPORTAL!”

    Read more
  • James Gabele

    Account Executive

    The 4APPs also enable us as 4ALLPORTAL partners to easily integrate a 4APP into the Digital Asset Management or to install a Product Information Management. Simply great!

Claudia Pavković

Marketing Development Representative

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With our expert Claudia