Easy Brand Management
Brandbook, logo files and smart templates: ensure a consistent brand image by centrally managing and issuing your brand data. Your employees use templates to create marketing materials that comply with your CI guidelines. More than one brand: the brand module of the 4ALLPORTAL lets you manage unlimited brands, adapted to your brand strategy.
Creative Automation with BrandShop
The BrandShop module of the 4ALLPORTAL automatically creates marketing materials for you. The web shop features smart templates, which can be edited using the data from your DAM and PIM systems. In just a few clicks, you can create business cards, printed ads, product packaging, and more.
How the BrandShop works
The BrandShop is a closed web shop that only selected people can access – you, your employees, partners, and service providers.
Brand Management in the DAM System
The brand module is a central hub for all brand-specific information, files and templates. Every employee knows exactly where to find all your brand data and suitable templates to create CI-compliant materials.
Smart Templates: easily create templates
Your marketing team creates smart templates for all publishing channels via a third-party system. You can use various templates from providers such as CHILI publish, or create your own templates from scratch.
Edit templates online
A smart template is similar to a layout template with placeholders, which is edited online in the BrandShop. The smart template adapts to the publishing format based on the defined design. Meanwhile, the 4ALLPORTAL serves as a database and provides the files and content to fill in the smart template. What’s special about it: only completed and approved data and files are available on the 4ALLPORTAL.
Web-to-print: Send print orders directly
After editing the smart template, the BrandShop automatically creates the print-ready file, which you can send directly from your web shop to your chosen printing company. You can use your preferred shop system, such as Magento or Shopware.
The smart template has already been coordinated with the printing company and only the approved layout elements can be edited. Accordingly, there is no need for additional approvals and the file can go directly to print.
In a nutshell: Brand management on the 4ALLPORTAL
Every letter, every flyer, every presentation: Thanks to the central management of your brand data and smart templates, all your marketing and sales materials are consistent with your corporate design.
LESS WORK FOR YOUR MARKETING TEAM
Your sales staff and partners can simply order their own materials in the BrandShop. The intuitive smart templates can be edited without any design knowledge.
ALWAYS UP TO DATE
When editing smart templates in your BrandShop, you always get the latest data from the 4ALLPORTAL. Only approved images and files are made available for use. Changes made on the 4ALLPORTAL are immediately available in the BrandShop.
3D VISUALIZATION OF THE END PRODUCT
Our BrandShop 3D Simulator visualizes your advertising material directly in your chosen environment or shows the new product packaging on the simulated product.
ONE DATA SET, UNLIMITED MARKETING MATERIALS
With only one data set, e.g. a product, you get unlimited smart templates to work with. In just a few seconds, you can create the media files for all your publishing channels, such as social media posts, Amazon Marketplace, Google Ads, flyers, mailshots, newsletters, your online shop, and more.
Only the approved elements of the smart template can be edited. For example, you can select individual products for a flyer and replace the details, such as the product image, price and description, via drag and drop.
The most important benefits of the brand module
Easily manage your assets
As an extension of the DAM system, the brand module provides the same practical functions, such as task management, approvals and visual corrections. The DAM handles smart templates like any other asset and, likewise, creates versioning, a usage history or an evolution tree. This makes the creation process of the smart template just as quick, efficient and transparent.
Create individual marketing materials online
Create your printable marketing materials with your 4ALLPORTAL, quickly, easily and directly in your browser – without any additional design programs or licenses. Simply adapt the smart templates to your needs, just like in any conventional print-on-demand shop. While doing so, the corporate design specifications are firmly defined and cannot be edited. Images, information and text modules can be pulled directly from 4ALLPORTAL, where only approved data is available for use.
Scale up your marketing and sales
Scale up via sales partners and provide your partners with all your marketing materials via self-service. The freely configurable roles concept grants third parties controlled access to the relevant data and files.
By connecting the 4ALLPORTAL to CMS and shop systems and using smart templates, you can automate the maintenance of individual pages and ensure that the latest data is used. The 4ALLPORTAL allows you to automate many of the work steps involved in sales and marketing, and thus scale up your processes.
A system for today and tomorrow
The brand module lets you manage an unlimited number of brands, making it suitable for use by marketing agencies or large, growing companies. There is no limit to what you can do with the 4ALLPORTAL; an entire team of developers and an international network of partners is working to further develop and optimize the software and create more connection options, every single day. As a result, the 4ALLPORTAL meets all your individual requirement today and is already developing to meet them tomorrow.