Product management with PIM

The Single Point of Truth for Product Managers

  • CEWE
  • visitBerlin
  • Schindler AG
  • Warner Bros Discovery x 4ALLPORTAL
  • CEWE
  • visitBerlin
  • Schindler AG
  • Warner Bros Discovery x 4ALLPORTAL


Planning cycles are becoming shorter and the demand for controlled communication is increasing. Product managers are therefore under high time pressure and at the same time must ensure that only consistent, up-to-date information is used by marketing and sales. With 4ALLPORTAL PIM, these and other goals can be easily achieved. As a central source for all product data, it supports product managers in every phase. Say farewell to distributed systems and Excel spreadsheets. In addition, integrate your ERP into Product Information Management in a meaningful way. You will gain time for the essentials and improve the quality of your product information at the same time.

Full data control

  • Full data control: 4ALLPORTAL PIM is the central source of all your product data. Changes have a direct effect on all channels and platforms. Transparency and data quality increase in equal measure.
  • Optimised collaboration: Our PIM system significantly simplifies collaboration with surrounding company departments such as sales, marketing and development. Everyone involved has access to the required product information.
  • Shorter time to market: You manage release processes in a targeted and efficient manner. You also benefit from numerous automatisms in the processes. This allows you to bring new products to the market significantly faster.

Up-to-date data on all channels

  • Updated data on all channels: You ensure that product data is synchronised on all marketing channels at all times. With this consistency, you achieve maximum success in multichannel communication.
  • Time saving: Integrate your ERP software with our PIM, automate workflows and save time.

Process optimisation thanks to the connection of ERP and third-party systems

As a product manager, you usually manage the basic master data of your products in an ERP system such as SAP, Oracle or Microsoft Dynamics. If you want to keep this approach, then simply integrate your ERP solution into our PIM system. However, we do not only enable the connection of ERP software. Our connectors also enable you to connect with manufacturers and suppliers. In this way, product descriptions and media data from external sources can easily flow into your product information. In addition, the following data suppliers, sources and recipients can be integrated:

  • Agencies
  • Translation service providers
  • Software for technical drawings (e. g. CAD)
  • Printers
  • Partners and retailers

With support from our open system architecture, you can realise completely digital workflows if required and create the basis for the digitalisation of your product management.

B2B and E-Commerce

Current challenges of B2B e-commerce

Read how many possibilities PIM offers to interact with an e-commerce connection. Simplify daily work, such as importing data into an online store, and reduce costs.


Product managers are responsible for planning future product launches and developing existing products. This task is becoming increasingly difficult as the number of variants, marketing channels and languages is constantly growing. In addition, there are always last-minute changes to assortments, prices and product images. Shorter planning cycles also put pressure on product management. If, on top of that, product information in such scenarios comes from a wide variety of internal and external sources that have not been coordinated with each other, deadlines and quality specifications can hardly be met. Moreover, there is little time left for the actual core task – the creative development of new products.

With our PIM system, you realise efficient management, maintenance and use of your product data. You increase your responsiveness in product management and are well prepared for the complex challenges of a constantly changing market. This is essentially accomplished through central data management. As a “single source” for texts, technical data, images, drawings, documents, videos, product features and other information, PIM significantly simplifies and shortens access to product data. At the same time, consistent communication of the same quality is ensured. Time-to-market is also significantly shortened.

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Modularity and scalability

In short, we were impressed by the modularity and scalability with which you can work in the system.

Portrait von  Siegfried Schneider | Red Dot Design
Siegfried Schneider
CMO | Red Dot Design
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One DAM/MAM and many possibilities

Especially with the update to version 3.x, the interface is intuitive, simple and tidy. The system is easy to operate and administer. We use the system for a wholesaler in the organic/food sector to keep all product images for different output channels. The 4AllPortal feeds different systems with the assets and also serves as support for the production of fortnightly advertising.

Christian Lutz
Head of Portal Operations | Mediengruppe Oberfranken
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A solid DAM system

Simple handling and intuitive operation. The functions offered are extensive and can be expanded as needed. With the help of the search filters and import keywording, specific files and images can be found more quickly. The ability to select the file type and size of the image before downloading so that you don’t have to adjust the size down later in photo editing software is incredibly practical.

Portrait von  Pascal Monnerat | Click it
Pascal Monnerat
Media Consultant | Click it
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Best PIM/MAM system on the market

The 4ALLPORTAL is built on a clean system architecture that allows the system to be configured and extended according to your own requirements, while ensuring stability and performance. It is the only PIM system that has a detailed, role-, class- and device-specific UI to configure. It also integrates well via the REST API. Even complex automations are easily possible via Java Spring technology.

Portrait von  Hendrik Edzards | PIMWORKS
Hendrik Edzards
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Optimization for efficient workflows

At the end of the day I was most impressed by the software’s flexible customization options. They really helped me to optimize my workflows.

Matthew Patulski
Project Manager | Cyan Gate

Claudia Pavković

Marketing Development Representative

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