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„In short, we were impressed by the modularity and scalability with which you can work in the system. "
Siegfried SchneiderCMO, Red Dot Design
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Warner Bros. Discovery is a global media giant based in the US that operates a diverse portfolio of free-to-air and pay-TV channels in Germany, including DMAX, TLC, Eurosport 1 and Tele5. The company captivates viewers with a selection of hand-picked films and series, ranging from Star Trek classics to international highlights. Warner Bros. Discovery has appeared several times in rankings of the most creative companies in Germany.
Warner Bros. Discovery distributes its programmes via a variety of channels. These include TV stations, its own media library and print and digital programme guides. Visual content is particularly important in this context. Each series and film is accompanied by striking highlight images, cover photos and supplementary material to inform and inspire viewers. With 10 to 15 programme titles per day, the image material now totals over 500,000 assets. Without efficient management, it is easy to lose track of everything — an area in which 4ALLPORTAL DAM excels.
Warner Bros. Discovery faced a complex challenge. The program planning software captures all essential metadata such as genre, runtime, cast, production country and short descriptions, but it cannot manage images. The image editorial team had to perform a large amount of work manually. Images had to be sorted, tagged, formatted, and linked with the correct metadata. Afterwards, the content had to be distributed to multiple channels such as streaming services, program magazines, and digital guides.
With an average of ten to fifteen program titles per day, the volume of images quickly grew to over 500,000 assets. Without an efficient system, it was almost impossible to keep track. Errors, duplicates, and incorrect assignments were common, and editors spent more time on administrative tasks than on creative work. What was missing was a central solution that could intelligently combine text and image information, manage it automatically, and make it available across all channels.
This is where 4ALLPORTAL DAM comes in. Using a REST API, all text information is automatically transferred from the program planning software into a specially developed Program module. Once the images for a series or a film are available, they are automatically linked with all metadata, categorized as top image, cover image, or up to eight additional images, and centrally available.
Editors now have all relevant information at a glance. They can easily review images, select the right ones, and distribute them directly to all channels.
The system ensures that every image carries the correct metadata and is used consistently across all channels. Manual linking is no longer necessary, saving time and drastically reducing errors.
The module also provides flexible categorization, filter options, and a clear interface so that the editorial team always maintains full control over all assets. The DAM intelligently connects the previously separate worlds of text and images, automates the workflow, and greatly simplifies cross-channel distribution.
The results speak for themselves. Duplicates, incorrect images, and manual corrections are a thing of the past. The central module provides transparency, overview, and structure for all program images. Editors can quickly find the right images, metadata is correctly linked, and content can be distributed quickly, accurately, and across all channels.
The major advantage is that the editorial team not only saves significant time but can also focus on creative tasks again. At the same time, workflows are standardized, traceable, and scalable, allowing Warner Bros. Discovery to maintain full control even as the volume of media and program density grows. The combination of intelligent automation and centralized overview makes the editorial work more efficient, enjoyable, and secure.
For us, this is a quantum leap in our workflows: the inefficient handling of assets and metadata cost us an enormous amount of time and nerves. This is now a thing of the past thanks to the connection between 4ALLPORTAL and the programme planning software. Considering how central the topic of image data management has become for television broadcasters and that we are now able to save about 30 % of our working time on this topic, we have taken a huge step forward in digitisation. Matthias Wiediger, Projektmanager
For us, this is a quantum leap in our workflows: the inefficient handling of assets and metadata cost us an enormous amount of time and nerves. This is now a thing of the past thanks to the connection between 4ALLPORTAL and the programme planning software. Considering how central the topic of image data management has become for television broadcasters and that we are now able to save about 30 % of our working time on this topic, we have taken a huge step forward in digitisation.
The DAM allows Warner Bros. Discovery to efficiently manage program images and metadata, accelerate workflows, and ensure content quality across all channels, enabling the broadcaster to optimize resources and focus more on creative programming.