Better data management, better marketing
Whether you are a marketing manager, product manager, or marketing assistant, our 4ALLPORTAL DAM marketing resource management tool will give you more time for what really matters: exploiting your strategic potential. Work on campaigns with other departments and external partners in the DAM and create project folders and detailed briefings. You can comment on photos, designs, and documents directly in the 4ALLPORTAL marketing resource management software, insert your change requests, and make approvals directly in the system. This will help to boost your workflow efficiency and leave marketing managers like you with more time to focus on strategic tasks.
Faster, more strategic, and more integrated: your benefits at a glance
Minimize the time you spend on coordinating your work and gain more time for strategic tasks.
Manage different service providers via the DAM and maintain an overview of your work.
Maintain an overview of rights to image and photo files and guarantee a uniform corporate design.
Work like a professional: workflows that make your life easier
Open over 100 different file formats
Do you have to handle a myriad of different file types in your work as a marketing manager? To view and edit these files you probably need lots of different tools. Why not simply use our 4ALLPORTAL marketing resource management tool? It really packs a punch and can handle anything and everything:
- Open over 100 file formats with a single program.
- Generate previews with media reproduction for all file formats.
- Edit and comment on photos, documents, image data, or videos in a single tool.
- Quickly and easily convert files into other formats and qualities or extract archive data.
Exchange photos with photographers
Do you need lots of high-quality photographs for your marketing campaigns and want to manage them efficiently? Our 4ALLPORTAL DAM is the perfect marketing resource management system to help you easily find and file your photos:
- Exchange photos with internal and external photographers via 4ALLPORTAL.
- Manage images and color code them for pre-selection, or rate them with a star-rating system.
- Create collections of final images or photos for editing.
- Collaborate with different teams across departments using a collection folder, allocating tasks, and commenting on files.
- Use rights management to decide which MAM features your photographer can use and which metadata they should upload.
Optimize your image workflows
Successful marketing campaigns always require a certain amount of creative work, which has to go through various rounds of feedback and review, leading to several versions of the same file. With our 4ALLPORTAL marketing resource management system, you can minimize unnecessary communications and organize the perfect graphic design workflow:
- Use your desktop client to drag and drop assets directly into an Adobe Creative Suite program.
- Link the document and data path of your assets in the DAM when working with Adobe InDesign.
- Use the InDesign plugin and view InDesign documents directly in the DAM without the need to install InDesign.
- Leave comments with change requests directly in the InDesign document in the DAM, saving your graphic designer from trawling through revised PDF files.
- Compress InDesign documents and download them complete with associated images directly as a ZIP file.
Maintain control over metadata
As a marketing manager, do you closely monitor the use of the correct media files for websites, brochures, and presentations? Then you will know that this is best achieved when each file’s metadata is complete. Our marketing resource management system offers a powerful image database to help you do this and more:
- Define individual metadata for your assets and add information on the file’s content, location in the DAM, approval status, usage rights, publication in third-party systems, and links to other assets.
- Use the audit change history feature to continually monitor metadata and check which users modify them and when.
Manage asset usage rights and approvals
Is monitoring copyrights and usage rights for media files a key part of your job as a marketing manager? It is not rare for the wrong files to be used—for which there are no associated usage rights. With the 4ALLPORTAL DAM marketing resource management system, you can avoid such problems from the start:
- Use the extended traffic light usage rights feature to signpost the approval status of different assets and inform users about usage rights.
- Use our workflow engine to create an approvals workflow that is tailored specifically to your needs.
- Grant specific individuals defined usage rights so they can download assets.
- Use the usage history feature to monitor when an asset is downloaded by which individual.