Herrmann Ultraschalltechnik
Find out how Herrmann Ultraschall saves multiple hours per week using the 4ALLPORTAL.
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About Herrmann Ultraschalltechnik GmbH & Co. KG
The company Herrmann Ultraschalltechnik GmbH & Co. KG is a leading enterprise in the field of ultrasonic welding, with 28 locations across 20 countries.
The corporation develops and manufactures ultrasonic welding machines and systems to bond plastics or non-ferrous metals, utilized in industries such as automotive and medical technology.
The German headquarters, located in Karlsbad, is primarily responsible for the company-wide marketing activities, as well as providing marketing materials for the additional headquarters in the USA, China, and Japan.
Initial Situation
Prior to the DAM implementation, there was no unified data pool. Rather, various storage systems existed in the form of complex folder structures, managing all marketing materials.
Due to the enormous volume of files, it was nearly impossible to cleanly migrate and unify legacy data within the storage systems. This resulted in many duplicates and uncertainties regarding old version states.
New employees, in particular, often faced challenges navigating within the complex structures.
Challenge
As a result of these complex filing structures, file retrieval became increasingly time-consuming for every team member.
Similarly, content had to be regularly recreated because, for instance, layout data of old brochures or datasheets were no longer locatable. Additionally, in many cases, there was uncertainty about whether a file was still current and permissible for use.
Simultaneously, the internal file management system was not particularly efficient. Especially from the home office, long loading times had to be considered, exacerbated by large files (e.g., TIFF and InDesign).
All of this led to significant time losses and substantial decreases in productivity, prompting the Herrmann Ultrasound team to decide in November 2022 to utilize the 4ALLPORTAL DAM.
Massive time savings for the entire department
The single source of truth is very valuable for us because everything is now collected in one place and we no longer have to worry about whether the file is up-to-date, whether it can be used or whether there is another version of it somewhere else. This has also made collaboration with other headquarters much easier. In combination with the granular search options and approval workflows, each of us saves several hours a week.
Christoph Schlittenhardt, Content Marketer
Solution
With 4ALLPORTAL, the company has found a reliable single source of truth to simplify file management, information procurement and file distribution in all subsidiaries worldwide.
As a result, the headquarters in the USA and Japan, for example, have been granted restricted access rights to marketing content, which has significantly simplified collaborative work across different time zones.
Thanks to the customised search filters, search times have also been drastically reduced. At the same time, there is no longer any confusion as to whether a file still exists in other versions or can be used at all.
Another game changer for the team is the e-ticket function. Large volumes of files no longer have to be converted manually in Photoshop and made available via file sharing services, but are automatically converted into the desired target format when they are sent by e-mail.
Result
By using the 4ALLPORTAL DAM, every team member in marketing saves several hours of time per week that was previously spent searching for files. At the same time, the self-service portal enables the other locations to work independently.
This means that "search jobs" no longer have to be carried out for other branches, which has resulted in additional time savings. In addition, Herrmann Ultraschall was able to improve other aspects of day-to-day business, such as:
- Streamlining of correction loops & approvals
- Avoidance of licence and compliance violations
- Multiple recreation of existing content
- Improve data quality
- Avoid duplicates