Discover our Blog
The latest trends, exciting features and important basics: We regularly publish new articles on optimizing sales and marketing in companies.
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product data
15 min
Master Data: Definition & Meaning
What is master data and what types are there? Learn all about the most important characteristics that influence your data quality!
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product data
13 min
Data Management
Find out what is meant by data management, what types of data storage there are and which systems are preferred by companies.
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product data
18 min
The 7 Most Important PIM Integrations
If you’re looking for PIM software and are wondering which interfaces and integrations your new solution should have, you’ve come to the right place. In the following article, we highlight the seven most important PIM integrations that will continue to be highly relevant in the future.
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product data
9 min
What is Product Data Management (PDM)?
How can a PDM system help your company to optimise processes and create transparency? In this article, you will get a comprehensive overview of PDM, its importance and how it can be used effectively in companies.
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product data
product media
15 min
What is Product Lifecycle Management (PLM)?
In an increasingly complex business world, Product Lifecycle Management (PLM) is crucial for managing products efficiently from idea to market launch. Erfahre, wie PLM-Systeme deinem Unternehmen helfen können, Kosten zu senken, die Produktqualität zu verbessern und wettbewerbsfähig zu bleiben.
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product data
15 min
Product Life Cycle: Definition & Phases
The product life cycle tracks a product’s journey from launch to withdrawal. Learn how understanding its phases helps retailers and webshops boost market position and extend product lifespan.
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customer experience
12 min
The 5 Best Omnichannel Strategies
In our digitally networked world, it is more important than ever for companies to offer seamless and effective communication across all channels.
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customer experience
13 min
Omnichannel vs. multichannel: The key 8 differences
In a digitalised world, omnichannel and multichannel are key marketing strategies. This article explains their differences, advantages and disadvantages and helps you to find the best strategy for your company.
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customer experience
11 min
Omnichannel Marketing: Definition, Goals & Examples
In this article, you will learn how omnichannel marketing works, the benefits it offers, and how it differs from traditional multichannel marketing. You will also see some successful examples and get tips on what tools can help you implement it.
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product data
10 min
Product Content Syndication: Your Guide to Omnichannel Marketing and Content Distribution
Product Content Syndication (PCS) is the key to successful omnichannel marketing. This process not only helps you to reach a wider audience, but also ensures accurate product information on all sales channels
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product data
7 min
How to put an end to data drama: 5 shortcomings that a DAM alone can’t defeat
The daily handling of images and the organization of digital assets are challenging. Although digital asset management (DAM) offers many advantages, it cannot remedy certain deficits on its own. Get to know PIM!
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product data
product media
10 min
Software tendering: What is an RFP and what do I need to look out for?
Are you in the process of compiling a catalog of requirements for an upcoming tender or RFP? In this guide, we show you exactly what you should look out for when searching for a DAM, PIM, ERP or MDM solution.
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product media
11 min
Web to Print
Produce print products and advertising materials easily, quickly and cost-effectively using web-to-print solutions. Modern creative production workflows with Web2Print and DAM.
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product data
6 min
Text Management
With Product Information Management, you can manage text modules efficiently. Create recurring text modules and clean up your file storage at the same time.
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product media
5 min
Thesaurus tagging
Simplified keywording through thesaurus function. Always find the right asset in your digital asset management through optimized searches.
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customer experience
10 min
Brand Management
Establish a strong brand in the competitive marketplace to retain customers and outpace the competition. Why brand management is so important and how to do it right.
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product media
4 min
Image Database Software
An image database is that indispensable for companies: Discover the benefits of an image database, how companies can use it properly, and how you can benefit too.
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product media
3 min
DAM vs. CMS
Read how you can easily exchange media and associated metadata between 4ALLPORTAL and CMS. The 4ALLPORTAL offers optimal integration possibilities with third-party systems.
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product media
13 min
PIM costs: What does a PIM system cost?
Perhaps you are currently looking for a PIM solution for your company and are asking yourself the question: “What does a PIM actually cost?”. In this article, you can find out which costs you should calculate and which prices represent a typical industry average!
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product data
13 min
PIM vs ERP
Find out what the difference is between PIM and ERP and how you can optimize product-related processes by integrating both systems.
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customer experience
13 min
Product Experience: The Ultimate Guide
Discover in the ultimate PX guide how to delight customers with a seamless product experience (PX), strengthen their brand loyalty and take your strategy to the next level with tools like 4ALLPORTAL!
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customer experience
product data
11 min
What is Product Experience Management (PXM)?
Discover how PXM (Product Experience Management) can optimize and improve the customer experience across all sales channels.
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product data
product media
18 min
What is Omnichannel Retail?
Learn how to dramatically improve the customer experience with omnichannel retail.
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product data
17 min
How to optimize your Product Information in 7 Steps
What is product information and how can you use it to positively influence your customers’ purchasing decisions?
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customer experience
11 min
How to optimize the Omnichannel Customer Experience
In this article, you will learn how to create consistent customer experiences across all sales channels for a great brand experience.
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customer experience
9 min
Omnichannel Trends 2025
Shopping habits are evolving quickly, and businesses must adapt to stay competitive. Discover the key omnichannel trends that will shape the future of retail and keep your brand ahead of the curve!
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customer experience
8 min
What is Omnichannel Management?
Learn how to manage and control various sales channels to map a seamless customer journey.
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customer experience
16 min
What is Omnichannel Commerce?
Learn what omnichannel commerce is and how it is essential to a better customer experience.
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product data
14 min
GS1: The role of Global Standards in the Global Supply Chain
Find out what GS1 is and why the “Globals Standards” play an essential role in the global supply chain for many companies.
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customer experience
9 min
Marketing Trends 2025
Learn all about the most important B2B marketing trends for 2025 that you should definitely keep an eye on.
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product data
8 min
Differences between PLM, PDM, PIM & PXM
Learn all about the differences and areas of application of PLM, PDM, PIM and PXM.
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product data
11 min
MLR-Review
The MLR review process, which includes medical, legal and regulatory components, is critical for highly regulated industries such as pharmaceuticals.
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product data
11 min
Modern Data Stack
A modern data stack (MDS) is a modern data architecture that comprises various components for efficiently integrating, storing and analysing data. In contrast to traditional legacy data stacks, the MDS is flexible, scalable and cost-efficient. At the same time, it helps you to reduce the susceptibility to errors in your system landscape and can make a significant contribution to reducing costs.
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product media
14 min
Implementing DAM software: Your guide for maximum project success
Are you and your team planning to introduce a DAM solution? Our guide with experience from over 100 projects will help you avoid extra work and costs and get your DAM project off to a successful start!
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product media
2 min
4ALLPORTAL Earns Digital Asset Management Software Recognition from Leading B2B Review Platform
4ALLPORTAL recently received a distinguished industry award from a leading B2B review platform, further proof of the product’s outstanding and top-of-the-line performance as a digital asset management (DAM) software.
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product data
product media
8 min
6 Ways DAM Software and PIM Tools Benefit Each Other
Digital Asset Management (DAM) software and Product Information Management (PIM) tools are essential elements of any digital marketing strategy. These two can help you efficiently achieve your business goals. They are also used to manage and organize your digital assets. But how do these tools work together?
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product data
11 min
Ecommerce PIM
In this article, you will learn why PIM is playing an increasingly important role in e-commerce and how this technology can not only increase your online store’s sales, but also significantly reduce the returns rate.
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product media
19 min
What is Digital Asset Management
Read here what Digital Asset Management is and can do. Plus: We reveal 12 good reasons why a DAM system is worthwhile for you.
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product data
9 min
Master Data Management
Are you tired of gathering your data from different data systems? If you manage a large amount of data, you need a master data management system.
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product data
16 min
What is a PIM System?
Find out everything you need to know about Product Information Management (PIM) to manage your data centrally!
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product data
product media
6 min
DAM vs. PIM
If you are looking for DAM software, you will also come across PIM systems. In this article we will contrast DAM and PIM in detail and show the differences between the two options.
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customer experience
product media
4 min
E-Commerce DAM
The Corona pandemic continues to hold our world in check. Local retail service providers in particular have been hit hard by the crisis. But what is the situation actually like in e-commerce?
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product data
product media
8 min
Digital Rights Management (DRM)
What is Digital Rights Management (DRM) and how does DRM software help you manage digital rights?
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customer experience
11 min
Marketing Trends 2023
The future of retailing is clearly moving in the direction of e-commerce – and this is also reflected in marketing trends.
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